In the land of brands

Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
News tagged with: #brand director

Other Publishing stories related to: 'In the land of brands'

How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book

Undisputed “World’s Greatest Author” finally lands Big 5 publishing deal.

Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
More news stories like this | News stories tagged with: #self-published author

Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book

When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series

‘I’ve Seen Several Giants Die on My Land’

A new anthology about climate change acknowledges that we are both willing participants in and at the mercy of the systems that are destroying us. Continue reading at The Atlantic

[ The Atlantic | 2022-06-23 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology

Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen

Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

Jack Higgins, best-selling author of ‘The Eagle Has Landed,’ dies at 92

The British thriller writer's 85 books have sold more than a quarter of a billion copies. Continue reading at The Washington Post

[ The Washington Post | 2022-04-11 17:59:46 UTC ]
More news stories like this | News stories tagged with: #best-selling author

Henry Patterson, author of The Eagle Has Landed, dies aged 92

The bestselling novelist wrote 85 books, mostly thrillers and spy stories, using the pseudonym Jack HigginsHenry Patterson, the bestselling novelist who wrote the The Eagle Has Landed, has died aged 92.The writer died at his home in Jersey surrounded by his family, his publisher HarperCollins... Continue reading at The Guardian

[ The Guardian | 2022-04-09 20:18:44 UTC ]
More news stories like this | News stories tagged with: #bestselling novelist #publisher harpercollins #harpercollins

It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform

Seeking a Promised Humanity through Geopolitical Divisions: Gili Haimovich’s Promised Lands, by Dustin Pickering

Book Reviews Photo by Yousef Espanioly on Unsplash Fahredin Shehu writes of Gili Haimovich’s Promised Lands (Finishing Line Press, 2020), “This book communicates globally giving more than a single book of poems may offer. There is her origin and... Continue reading at World Literature Today

[ World Literature Today | 2022-03-09 21:17:53 UTC ]
More news stories like this | News stories tagged with: #wlt receives #bookshop

Britney Spears lands ‘record-breaking’ book deal for tell-all memoir

Pop star’s memoir was subject of a massive bidding war, and comes weeks after she sent a cease-and-desist letter to her sister over her own autobiographyBritney Spears has landed a “record-breaking” publishing deal for a tell-all memoir about her rise to fame, her relationship with her family... Continue reading at The Guardian

[ The Guardian | 2022-02-22 01:12:57 UTC ]
More news stories like this | News stories tagged with: #pop star #cease-and-desist letter #publishing deal #memoir #book deal

William Collins lands Marvel star Simu Liu’s memoir

William Collins has landed Marvel star Simu Liu's "honest and inspiring" memoir. Continue reading at The Bookseller

[ The Bookseller | 2022-01-31 16:51:25 UTC ]
More news stories like this | News stories tagged with: #william collins

Flint Books lands guide for 'super-helpers' by psychologists Baker and Vincent

Flint Books has landed a new guide for "super-helpers" by psychologists Jess Baker and Rod Vincent. Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 10:36:46 UTC ]
More news stories like this | News stories tagged with: #flint books

Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen

How to watch Stephanie Land discuss "Maid" at L.A. Times Book Club

5 things to know about Stephanie Land and "Maid: Hard Work, Low Pay, and a Mother's Will to Survive." Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-25 21:00:21 UTC ]
More news stories like this | News stories tagged with: #stephanie land #hard work #low pay #times book

This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book

Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page