Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age
[ Advertising Age | 2021-10-07 19:30:00 UTC ]
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Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 12:10:03 UTC ]
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The Comic Book Legal Defense Fund has added comics writer Amy Chu, editor Joseph Illidge, and fan fixture Pam Noles to its board of directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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The 2021 Digiday Technology Awards are recognizing the tech companies driving the digital media industry forward. See this year's nominees. The post Yieldmo, Quotient and InMobi join this year’s Digiday Technology Awards nominees appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-05 18:30:00 UTC ]
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At Time, Pulitzer Prize-winning author Richard Powers discusses his newest novel, Bewilderment, which is set during a period that resembles our own—but not quite. ” I was thinking a little bit along the lines of the form that science fiction writers like to call the ‘near-term future,'” Powers... Continue reading at The Millions
[ The Millions | 2021-09-29 20:30:41 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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In rather heartwarming news, bestselling novelist James Patterson is working with Scholastic Book Clubs to tackle literacy inequity. On Monday, Scholastic announced that Patterson had donated $1.5 million to help launch “The United States of Readers,” a classroom initiative created to address... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-28 17:26:56 UTC ]
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Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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The New Atlantic and Southern Independent Booksellers Associations (NAIBA and SIBA) kicked off a combined virtual fall conference on September 27, marking the second year in a row that the two organizations have joined forces to offer educational programming, author readings, and editor buzz picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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“Thao,” “Otto: A Palindrama,” “My Monster Moofy” and “The Wordy Book” explore myriad worlds within words. Continue reading at The New York Times
[ The New York Times | 2021-09-24 17:09:23 UTC ]
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Doug Wallace has been appointed to the board of Andrew Nurnberg Associates International (ANAI). Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 02:12:19 UTC ]
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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“Bewilderment,” longlisted for a National Book Award, follows a widower desperate to help his neurodivergent son. Continue reading at The Washington Post
[ The Washington Post | 2021-09-21 15:24:56 UTC ]
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The Pulitzer Prize winner’s latest book, “Bewilderment,” features a widowed father whose troubled son is transformed by a novel neurofeedback therapy with profound implications for the human race. Continue reading at The New York Times
[ The New York Times | 2021-09-21 09:00:08 UTC ]
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You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company
[ Fast Company | 2021-09-21 07:00:55 UTC ]
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Blythe Brown, who divorced the bestselling author in 2019, claims newly subpoenaed records show he concealed projects like 'The Lost Symbol' series. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-09-20 13:00:53 UTC ]
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John Murray Press m.d. Nick Davies and Bradford Literature Festival c.e.o. Syima Aslam have been appointed to the Creative UK Council. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 05:25:59 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Chimene Suleyman, Nii Ayikwei Parkes and Patrice Lawrence have been named among the judges of the 2022 Jhalak Prizes. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 03:48:02 UTC ]
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