Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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Yale University Press is gearing up to publish A Little History of Art by Charlotte Mullins, an "exciting" addition to the press' Little Histories series. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 07:18:20 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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In “A Little Hope,” Ethan Joella explores quiet lives in small-town Connecticut. Continue reading at The New York Times
[ The New York Times | 2021-11-16 10:00:03 UTC ]
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In September 1939, Elizabeth Hardwick took a Greyhound bus to New York to pursue a doctorate in 17th-century English literature at Columbia University. A few years earlier she had visited the city with two high school friends, staying at the Hotel Taft in Times Square. The women’s accents had... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-16 09:55:56 UTC ]
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The realities -- the good, the challenging, and the great -- of going fine-free in libraries from a public librarian. Continue reading at Book Riot
[ Book Riot | 2021-11-15 11:30:00 UTC ]
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Legend Press has landed The Tin Nose Shop, an “incredibly powerful” First World War novel by Don J Snyder. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 06:14:29 UTC ]
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"Between the Covers" presenter Sara Cox’s debut novel, Thrown, has gone to Coronet. It follows the lives of four women at a pottery class held at a community centre. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 10:45:35 UTC ]
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Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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Alexander Spears is joining Joffe Books from Indigo Press as digital marketing manager, while "BookTube" host Sasha Alsberg becomes social media manager and Jenna Houston is named marketing assistant. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 05:29:23 UTC ]
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In Uwem Akpan’s debut novel, “New York, My Village,” a Black African editor traces tribalism at home and abroad. Continue reading at The New York Times
[ The New York Times | 2021-11-02 09:00:06 UTC ]
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In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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Jeanette Winterson has joined the online platform Substack and been named its new writer in residence for November. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 06:46:24 UTC ]
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COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget
[ Engadget | 2021-10-29 17:00:38 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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White Rabbit has signed a new memoir by Mark Lanegan, described as a “terrifying account” of Covid-19, which left the songwriter slipping in and out of a coma. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:09:40 UTC ]
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Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. The post How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood... Continue reading at Digiday
[ Digiday | 2021-10-26 04:01:00 UTC ]
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