Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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For those counting, there is an extra issue of The Bookseller this year. And it’s a bumper one, too. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 07:30:58 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Authors Guild has launched a National Letter Writing campaign, asking its 11,000 members and supporters to send emails and letters to school boards, lawmakers, and newspapers arguing that banning books harms students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Adam Strange has joined Gleam Futures as head of publishing while Oscar Janson-Smith has been appointed as literary agent. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 14:45:09 UTC ]
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Vintage’s Charlotte Humphery and Oxford University Press' Nico Parfitt are joining Sceptre’s editorial team in newly created roles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 14:10:52 UTC ]
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The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-15 05:01:00 UTC ]
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Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek
[ AdWeek | 2021-12-13 22:11:18 UTC ]
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Keum Suk Gendry-Kim (The Waiting) and Alexander Chee (How to Write An Autobiographical Novel) spoke to one another as part of D+Q Live, a fall event series by the graphic novel publisher Drawn & Quarterly. The driving force behind November’s conversation was Gendry-Kim’s second... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-13 09:49:57 UTC ]
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Singer John Legend and members of the Get Lifted Film Company have partnered with Zando to form a new imprint, Get Lifted Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
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Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
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Little A, the literary fiction and non-fiction imprint of Amazon Publishing, has acquired a "powerful" memoir by Paul Burston, founder of the Polari Prize, the UK’s first and largest LGBTQ+ book award. Continue reading at The Bookseller
[ The Bookseller | 2021-12-09 09:18:56 UTC ]
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Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 06:17:20 UTC ]
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The young poet delivers another stirring critique of modern America in a book that is at once pointed and hopeful. Continue reading at The Washington Post
[ The Washington Post | 2021-12-07 14:00:00 UTC ]
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Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 09:06:53 UTC ]
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Candida Lacey, former publishing director at Myriad Editions, is joining the newly announced Footnote Press as consulting editor. Continue reading at The Bookseller
[ The Bookseller | 2021-12-01 03:21:21 UTC ]
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Belgian scholar and the joint founder and executive director of the Big Apple Agency, Luc Kwanten,died November 22, at his home in Shanghai, China. He was 78. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-29 05:00:00 UTC ]
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Kim Newman’s latest novel finds pop-culture icons navigating a strange, dark world. Continue reading at The Washington Post
[ The Washington Post | 2021-11-28 20:55:35 UTC ]
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These new books draw back the curtain to depict the individuals pulling the levers at some of the past century’s most powerful organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Yomi Sode, Raymond Antrobus and Victoria Adukwei Bulley are among 17 contemporary Black British poets recording their poems for a new collection by the Poetry Archive and Obsidian Foundation. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 19:40:50 UTC ]
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Yale University Press is gearing up to publish A Little History of Art by Charlotte Mullins, an "exciting" addition to the press' Little Histories series. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 07:18:20 UTC ]
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