In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue

Part three of our annual salary survey looks at compensation levels for publishers, account executives, and marketing directors. The post In Sales and Marketing Salaries, Gender Inequality Remains a Major Issue appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-03-22 00:00:00 UTC ]
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Print Book Sales Dropped 12% Last Week

Print unit sales were down in every category last week compared to the week ended April 24, 2021, at outlets that report to NPD BookScan, resulting in an overall decline of 12.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Former Bantam Sales Head Lou Satz Dies at 94

Satz, who headed sales at Bantam in the 1960s and 1970s under Oscar Dystel, died on April 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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$5 Audiobooks are On Sale at Libro.fm for Independent Bookstore Day

From April 25 to May 1, Libro.fm has a selection of audiobooks on sale for $5 each. Continue reading at Book Riot

[ Book Riot | 2022-04-25 15:56:05 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Sales of Print Books Jumped 16% Ahead of Easter

A huge spike in demand for children’s books in the lead-up to Easter resulted in a 16.8% increase in unit sales of print books in the week ended Apr. 16, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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Bookstore Sales Rose 27% in February

Bookstore sales were $583 million in February up from $459 million a year ago, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Easter Bump Lifted Print Book Sales by 10% Last Week

With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Sourcebooks Has Record First Quarter Sales

Widespread changes made last year to such things as its supply chain, remote work, and efforts to reach consumers led to a point-of-purchase print unit sales increase of 36% at Sourcebooks in the first quarter of 2022 over the comparable period in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
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First Issue of Captain America Comic Book Sells For $3.1 Million

With the sale, Captain America joined Superman and Spider-Man in having debut issues that topped $3 million at auction. Continue reading at The New York Times

[ The New York Times | 2022-04-08 13:21:14 UTC ]
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Paper Shortage, Workforce Issues Tackled in Webinar

The publishing industry faces continuing supply chain issues and paper shortages, while another set of challenges has appeared in early 2022, in the form of employee resignations and work-life balance issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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The Book Sales Boom Has Ended

Sales of print books dipped 8.9% in the first quarter of 2022, putting an end to a long sales surge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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London Book Fair Exhibitor Publishing Scotland: ‘Facilitating Rights Sales’

'Channels for voices in Scottish literature,' says Alan Bett, are enhanced by Publishing Scotland's international fellowship. The post London Book Fair Exhibitor Publishing Scotland: ‘Facilitating Rights Sales’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 00:50:03 UTC ]
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Print Book Sales Plummeted by Nearly 20% Last Week

The release of a new Dav Pilkey title and the approach of Easter last year combined to sink unit sales of print books 19.8% last week compared to the week ended March 27, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Print Book Sales Declined 12.8% Last Week

The impact of an earlier Easter and a kerfuffle surrounding Dr. Seuss titles that sold many books last year proved impossible to overcome last week, when unit sales of print books were down 12.8% compared to the week ended March 20, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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Ted Cruz May Have Just Boosted Sales For The Anti-Racist Children's Book He Attacked

"Antiracist Baby" is a No. 1 bestseller on Amazon a day after the GOP senator railed against it during Judge Ketanji Brown Jackson’s confirmation hearing. Continue reading at HuffPost

[ HuffPost | 2022-03-23 19:18:14 UTC ]
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