Sound & Vision was so revered that Apple brought its first iPod to its offices by hand. It’s now a victim of the industry it coveredSound & Vision once commanded respect. Sony, Netflix, even 60 Minutes all visited the magazine’s 45th floor offices north of Times Square. Apple hand-delivered its first iPod to the magazine to get the opinion of technical editors before the company had even announced the game-changing product. I had the good fortune to jog around the Central Park Reservoir with a thousand tunes in my pocket when people were still carrying cassette players and radios.Today’s version of the magazine is a far cry from those days. There is just one issue left. AVTech Media Ltd, a British publisher, confirmed to the Guardian on 20 August that it would shutter Sound & Vision’s print edition after the forthcoming October/November issue. The magazine’s website, which has a miniscule editorial budget compared to the print edition, will continue. The hard truth is that digital advertising has failed to live up to the revenue heights of print advertising. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2024-08-21 13:30:07 UTC ]
In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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