Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at 'Media Week'

[ Media Week | 2011-08-26 00:00:00 UTC ]
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The German Book Prize Announces Its 2018 Shortlist of Six Titles

Taking in several historical perspectives, the newly announced shortlist for the coveted German Book Prize offers what the jury calls 'the sensuousness of another time, which always evokes ours.' The post The German Book Prize Announces Its 2018 Shortlist of Six Titles appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles appeared


German Book Market in 2017: Stable Sales But in Need of More Book Buyers

The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers #germany show #potential readers


Major UK booksellers accused of listing far-right titles for sale

Booksellers Amazon, W H Smith, Waterstones and Foyles have become the subject of a Hope not hate campaign, which has accused them of listing far-right books for sale. Continue reading at The Bookseller

[ The Bookseller | 2018-03-22 00:00:00 UTC ]
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Frankfurt’s ‘The Markets’ Conference: France, India, Southeast Asia, UK, USA

Frankfurt Book Fair's 'The Markets' conference explores an industry that keynote speaker Andrew Wylie says stands 'at odds with the nationalist agenda.' The post Frankfurt’s ‘The Markets’ Conference: France, India, Southeast Asia, UK, USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #usa appeared #southeast asia


Out of the Mouths of Babes: Young Readers on ‘Children’s Choice’ German Titles

'My favorite page is the one with the butterflies,' says Lilli in her video review of 'Greta Go-Lucky', a German book ready for grown-up rights buyers. The post Out of the Mouths of Babes: Young Readers on ‘Children’s Choice’ German Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #german titles #video review #rights buyers


Brand Marketing In The Marvel Universe

It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #getelementbyidid return


MacLehose reveals UK title for Millennium V

The Girl Who Takes an Eye for an Eye is to be the English title of the second book in the continuation of Stieg Larsson’s Millennium series by Swedish writer David Lagercrantz. Continue reading at The Bookseller

[ The Bookseller | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stieg larsson


International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access

Ebook rights to works of Joan Didion, Joyce Carol Oates, and Philip Pullman go to Open Road, while Germany's De Gruyter ups its ante in Open Access. The post International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international notes #ebook rights #joan didion #philip pullman #open road #open access


The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles

Having started with 12 titles, the Jhalak Prize Book of the Year longlist stands now at 11 books, its intent to honor writers of color. The post The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year longlist


The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach


What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


PWC Sees Stable Future for German Book Market

In its annual review of Germany’s entertainment media sector, PriceWaterhouseCooper predicts stable revenue from the German book market through 2020. The post PWC Sees Stable Future for German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-10 00:00:00 UTC ]
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The Implications of Brexit for the UK Academic Market

Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. The post The Implications of Brexit for the UK Academic Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading figures #academic publishing #panel discussion


Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles


UK’s Man Booker Prize Shortlist of Six Titles Is Announced

The Man Booker Prize shortlist of six titles is out today (September 13). In October, Frankfurt Book Fair will have three events in recognition of the prize's international influence. The post UK’s Man Booker Prize Shortlist of Six Titles Is Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post uk #announced appeared #international influence


German Book Prize Announces a 20-Title Longlist

Of an initial 156 books, the jury in the 25,000-euro German Book Prize has selected 20 titles 'linguistically diverse' titles for the longlist. The post German Book Prize Announces a 20-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-24 00:00:00 UTC ]
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International Editors Observe Trends in the German Book Market

Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Insights into the German Rights and Licensing Market

The German book market, a powerhouse of translation, is selling an increasing number of rights abroad—with a lot of growth coming from China—but is more cautious about buying rights. The post Insights into the German Rights and Licensing Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post insights #german rights #increasing number


Key Statistics on the 2015 German Book Market

The latest book sales data from the German book market shows that readers are gravitating toward nonfiction instead of fiction and buying more books online than before. The post Key Statistics on the 2015 German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key statistics #books online


Frankfurt’s The Markets: A Snapshot of the UK

Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk appeared #post frankfurt