How we made the Face

‘We weren’t part of the fashion world. An intern turned up in a purple velvet Jean Paul Gaultier suit and was so disappointed he left after a week’I’d been editor of the NME for five years, but I was scarred by the experience of being the fulcrum between a maverick staff and a corporate structure. I began to think about a new idea – rock and pop music, with an underlying fashion element. Something that could sit in WH Smith as well as the ICA bookshop. Publisher Emap said to come back in six months, because they were launching a football weekly instead. I was peeved that the money they were making from one of my other ideas – Smash Hits – wasn’t being used for this. So I thought: could I possibly publish it myself? I had £3,500 of savings, and bought the paper: seven and a half tons of it from Finland. I remember thinking: will they just dump it at Harwich docks and I’ve got to get a van to go collect it? What have I done?Kate Moss did her first ever cover with us – the face of the Face. She personified modernity and youthWe had disasters and near misses every issue. You had to be obsessed​ to make it work Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-07-11 00:00:00 UTC ]
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[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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[ Stuff | 2018-05-06 00:00:00 UTC ]
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[ The Christian Science Monitor | 2018-05-05 00:00:00 UTC ]
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[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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[ Digiday | 2018-04-30 00:00:00 UTC ]
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[ The Guardian | 2018-04-04 00:00:00 UTC ]
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[ Fast Company | 2018-04-03 00:00:00 UTC ]
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