In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world digital media companies. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at AdWeek
[ AdWeek | 2016-11-29 00:00:00 UTC ]
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Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
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Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
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It's been a disruptive decade for the book business, but Pew's latest research suggests that Americans' reading habits have remained relatively stable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age
[ Advertising Age | 2016-10-13 00:00:00 UTC ]
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Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their act a bit, all the better to attract readers of all genders and play nice with much-coveted advertisers.It seems that few brands these days really... Continue reading at Advertising Age
[ Advertising Age | 2016-09-30 00:00:00 UTC ]
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The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
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Tom MacIsaac took the helm of the audiobook publisher and distributor in late June, succeeding Rich Fresse. MacIsaac was CEO of Verve Mobile from 2010 to 2015, where he expanded the company's mobile and advertising capabilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino was a revolutionary brand within the shelter category, embracing a fun and eclectic design mix that was largely absent... Continue reading at AdWeek
[ AdWeek | 2016-07-26 00:00:00 UTC ]
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Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday
[ Digiday | 2016-07-06 00:00:00 UTC ]
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Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age
[ Advertising Age | 2016-06-28 00:00:00 UTC ]
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It is obvious that publishing is in the midst of a cataclysm. If we can summarize this upheaval in just one line, it would be that publishing is moving from circulation and readership metrics to an engagement metric. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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'The power of the book and the importance of the author haven’t changed at all,' the Baroness Gail Rebuck tells London Book Fair's Quantum Conference. And she warns against a 'civil war' in publishing. The post Gail Rebuck: ‘The Power of the Book’ in the Digital Age appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
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They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian
[ The Guardian | 2016-04-09 00:00:00 UTC ]
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David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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