When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I asked him if he lost followers. In true Guy style, he admitted that yes, he had lost followers--but not nearly as many as he gained. Incidentally, in the time I wrote this post, Guy Kawasaki tweeted five times and gained 41 new followers, debunking the theory that too many tweets is bad for your presence.While Guy's follow/loss philosophy make sense, for most people it's unsettling to see our numbers on social media sites take a hit, even temporarily. However, we rarely talk about what actions will hurt your friend and follower count in the social space. With that in mind, here are five ways to drop your network numbers in a flash.1. The self-congratulatory retweet. While a little self-promotion is good for personal branding, you can take things a step too far. I'll be the first person to admit that every now and again I'll retweet a compliment from a follower, immediately realizing that I forgot to retweet with comment or a "thanks." Yes, this itsy bitsy RT with comment feature is your friend. If someone tweets about something you do or why they think you're great, make sure that you thank them in a retweet with comment, but avoid retweeting without any humbling context or word... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-01 00:00:00 UTC ]
United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarters $338.74 million to first quarter 2011s $385.07 million. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Publication Date: Tue, 19/04/2011 - 08:33 Mainstream Publishing has acquired a second title by Hooked author Clare Gee. Joint m.d. Bill Campbell acquired world rights to the as yet untitled book from Isabel Atherton at Creative Authors Ltd. Hooked, Gee's debut, told the story of her life as a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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Theres no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek
[ AdWeek | 2011-04-15 00:00:00 UTC ]
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Until recently, reading a book had resisted technological advances, but like everything else, this has started to evolve and now we are embracing technology. Books are now more easily available in electronic format and sharing your opinion about a title print or ebook is more popular. So... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Ad network Specific Media has appointed Fox Networks Group's Graeme Lynch as its new UK publisher services director. Continue reading at Media Week
[ Media Week | 2011-04-11 00:00:00 UTC ]
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Advantage Business Media, a b-to-b publisher targeting the communications, manufacturing, design and science markets, has purchased the assets of Continuity Insights from Gardner Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times
[ The New York Times | 2011-04-04 00:00:00 UTC ]
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Active Interest Media has acquired BoatQuest.com, adding the online classified page to its portfolio of properties, which includes Yachts Magazine and Show Management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times
[ The New York Times | 2011-03-24 00:00:00 UTC ]
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As convenient as they are, I've long worried about the many ways in which ebook purveyors restrict readers' rights. You can't resell the books you purchase for the Amazon Kindle, and you can't read them on most other e-readers. We also don't really own ebooks in the same way we own... Continue reading at Slate
[ Slate | 2011-03-23 00:00:00 UTC ]
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Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloombergs consumer properties. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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After putting select teen and romance titles up for sale last month, New York City-based Dorchester Media has decided to sell the rest of its magazine stable, offering up the eight magazines that comprise the Woman's Romance Group, such as 92-year-old, 250,000-circ. flagship True Story. The move... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 21/03/2011 - 15:15 Simon & Schuster has signed a new picture book deal with the creative duo behind the Aliens Love Underpants series. Emma Blackburn, picture book editorial director at S&S, bought world rights to Monstersaurus from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Amanda Hocking, the darling of the self-publishing world who has sold more than 900,000 copies of nine books in the last year, has been shopping a four-book series to major publishers. Continue reading at The New York Times
[ The New York Times | 2011-03-21 00:00:00 UTC ]
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Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times
[ The New York Times | 2011-03-16 00:00:00 UTC ]
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After AOLs layoff of 900 staff last week (the U.S. division losing 300 members), the Huffington Post Media Group has begun hiring. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Publication Date: Wed, 09/03/2011 - 14:40 Faber and Guardian Books have acquired a title by columnist and author Grace Dent about social networking phenomenon Twitter. Guardian Books publisher Lisa Darnell and Faber publishing director for non-fiction Julian Loose jointly acquired world rights... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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