How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]

Other Publishing stories related to: 'How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps'


The Women’s prize for fiction is a success – now it has a nonfiction sister | Kate Mosse

On International Women’s Day Kate Mosse, co-founder of the Women’s prize for fiction and bestselling author of Labyrinth, heralds a new honour Gloria Steinem said: “The story of women’s struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts... Continue reading at The Guardian

[ The Guardian | 2024-03-08 12:30:02 UTC ]
More news stories like this | News stories tagged with: #international women #human rights #bestselling author


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets


Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #book markets #nielsen


Rizzoli International to Launch U.K. Publishing Arm

The London-based Rizzoli UK will be headed up by Stephen King, who has been appointed managing director. The new business will also develop original titles to be published under the Rizzoli Universe imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #stephen king


RuPaul has launched an online bookshop that will share its profits with writers.

There’s a new online bookstore in town—and this time it’s helmed by RuPaul. Yes, that RuPaul. (Reading being, after all, fundamental.) Allstora, announced today*, is a membership-based bookstore that offers a profit-split to authors. RuPaul serves as Allstora’s Chief Creative Officer and... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
More news stories like this | News stories tagged with: #online bookstore #bestselling author #bookstore #bookshop


Anjali Singh on Launching Her Own Literary Agency

Singh, an agent at Ayesha Pande Literary and the former editorial director at Other Press, has worn many hats in her 30-year career in publishing. Now, at the helm of the Anjali Singh Agency, she's starting yet another professional chapter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency


RuPaul Launches Author-Owned Online Book Marketplace

Allstora, an e-commerce platform with a wholesale membership model, promises to split profits with authors and offer books at steep discounts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #online book


Spotify Launches $9.99 Audiobook Subscription Tier

Spotify has added a new option that gives users 15 hours to listen to audiobooks for $9.99—a dollar less than a Premium subscription, which offers the same 15 hours per month, plus ad-free music, for $10.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Atria Launches New Bilingual Imprint, Primero Sueño, as S&S Ramps Up Latino Publishing

Atria Books will launch a new imprint, Primero Sueño Press, dedicated to publishing Latinx/Latine/Hispanic authors in both English and Spanish. Michelle Herrera Mulligan, v-p and associate publisher at Atria, will lead the imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #atria books #associate publisher


Asian American Book Club Launches with Lunar New Year Party

The organization held its soft launch party last night in Brooklyn, N.Y., which event coproduced by Hachette Book Group and Kundiman and featured six authors, including Curtis Chin and Kat Chow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #kat chow #hachette book #book club


PubWest Highlights Nontraditional Retail Success, Addresses A.I.

At this year's PubWest Conference, several publishing professionals noted ways they have found to amplify sales by partnering with more nontraditional book retailers, while for others, discussions of A.I. and the future of the industry remained front and center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Brittani Hilles and Amelia Possanza Launch Lavender Public Relations

The literary public relations agency, cofounded by veterans of the William Morrow and Flatiron publicity departments, will specialize in representing queer and feminist authors and organizations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #william morrow


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
More news stories like this | News stories tagged with: #sales tax #strong year #international book


How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher