How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]

Other Publishing stories related to: 'How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps'


Longtime Condé Nast Chief Revenue Officer Steps Down

Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek

[ AdWeek | 2024-05-14 17:00:24 UTC ]
More news stories like this | News stories tagged with: #media company #sales director #conde nast


Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | News stories tagged with: #spanish-language markets #ebooks #digital book


Irish poetry publisher toasts new home in pub after crowdfunding campaign

Bookshop and arts centre run by Salmon Poetry is saved from closure after raising more than €60,000 from 700 individualsA bookshop and arts centre run by a prominent Irish poetry publisher has been saved from closure after a GoFundMe campaign raised more than €60,000 – enough to buy new premises... Continue reading at The Guardian

[ The Guardian | 2024-05-13 15:18:10 UTC ]
More news stories like this | News stories tagged with: #bookshop


‘They made it look so easy’: traditional craft of bookbinding rejuvenated for the TikTok age

Enthusiasts are customising their favourite works and being rewarded with wide social media followingThe videos often begin with every bibliophile’s nightmare: a person ripping the covers off a book.They are not vandals, however; they are bookbinders, taking part in a growing trend for replacing... Continue reading at The Guardian

[ The Guardian | 2024-05-12 08:00:50 UTC ]
More news stories like this | News stories tagged with: #taking part #growing trend #hardback


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | News stories tagged with: #audiobook sales #market dominance #jk rowling #sit alongside #stephen fry #jim dale #harry potter #audiobook


Amazon Launches Massive Six-Day Book Sale

The inaugural Amazon Book Sale will run May 15–20 and feature deep discounts on thousands of books, including 50% off print bestsellers. The e-retailer is touting the event as "The Book Sale of Your Dreams." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print bestsellers #book sale #amazon book


Zodiac Academy Authors Launch Publishing Venture

Sisters Caroline Peckham and Susanne Valenti will rerelease their self-published Zodiac Academy romantasy series in paperback under their newly-formed company, Dark Ink Publishing. On April 23, Dark Ink released 'Restless Stars,' the ninth and final book in the series, with an announced print... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #final book #paperback


Abrams to Launch Manga Imprint, Kana

Abrams ComicArts is launching a new imprint, Kana, focusing on manga series translated into the English language for the U.S. market, primarily catering to adult audiences. Its first titles, including 'Leviathan' by Shiro Kuroi and 'Manhole' by Tetsuya Tsutsui, are due this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #abrams comicarts #english language #manga


It took 20 years for Children of the Sun to become an overnight success

Children of the Sun burst onto the indie scene like a muzzle flash on a dark night. Publisher Devolver Digital dropped the game’s first trailer on February 1, showcasing frenzied sniper shots and a radioactive art style. A Steam demo highlighting its initial seven stages went live that same day... Continue reading at Engadget

[ Engadget | 2024-04-18 19:45:11 UTC ]
More news stories like this | News stories tagged with: #major publishing #libraries


Actress Viola Davis Launches JVL Media

Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #underrepresented voices


Author T L Swan Launches Publishing Venture, Keeperton

In its first year, Keeperton will publish 10 titles—four of them by Swan, whose Miles High Club series is a BookTok favorite—under its romance imprint, Arndell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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Ellen Adler to Step Down as Publisher of the New Press

The New Press publisher Ellen Adler will step down from that role at the end of September, leaving the independent publisher of progressive books after a 21-year run. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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Simon Acumen, New Business Imprint, Launches at Simon Element

Simon Element v-p and publisher Richard Rhorer and executive editor Stephanie Hitchcock will lead the imprint, which aims to publish 15–20 "books that help readers navigate the dynamic world of work" per year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
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Pope Francis Launches New Book, 'Life,' with HarperCollins

Four HarperCollins executives traveled to the Vatican last weekend to present eight different editions of 'Life, My Life Story Through History' by Pope Francis, which was released on March 19 and is being published in all of the publisher's global markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #life story #pope francis #global markets #harpercollins