How three Harvard students created Her Campus, a media company profitable from day one

They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media landscape. Stephanie Kaplan Lewis, Windsor Hanger Western and Annie Wang were students at Harvard, working on a campus lifestyle publication called Freeze. They took over the print magazine, added a website, organized events… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
News tagged with: #marie claire #media landscape #print magazine

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The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media


Digital media companies consolidating should boost their forays into Hollywood

The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:45 UTC ]
More news stories like this | News stories tagged with: #hollywood appeared #streaming services #digital media


What Would Media Companies Look Like If Sales Leaders Reinvented The Business Model?

Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
More news stories like this | News stories tagged with: #media companies #business model #news publishing


Axel Springer Repositions as a ‘Media and Tech Company’

Someone needs to do a major rewrite of the Wikipedia article about Axel Springer because it’s not a digital publisher anymore like Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-23 18:00:02 UTC ]
More news stories like this | News stories tagged with: #tech company #digital publisher


How Life Has (and Hasn’t) Changed at Unionized Digital Media Companies

The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-29 15:09:31 UTC ]
More news stories like this | News stories tagged with: #digital media


‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies

The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday

[ Digiday | 2019-08-29 04:01:18 UTC ]
More news stories like this | News stories tagged with: #publications including #vox media #digital media


Small media company to run Sports Illustrated for new owner

The company that recently bought has found someone to run it: a small media company called Maven. Authentic Brands Group bought Sports Illustrated from publishing giant But in a filing Monday,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-18 15:21:07 UTC ]
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Research project sees students hand over social media details

Employers who ask to see your Facebook page during an interview aren't breaking the law, but they could be crossing a line. Continue reading at Stuff

[ Stuff | 2019-06-08 17:00:00 UTC ]
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Media Can Help Fight Misinformation, Says Harvard’s Joan Donovan

Thanks to globe-spanning social platforms like Facebook, YouTube, and Twitter, misinformation (any wrong information) and disinformation (intentional misinformation like propaganda) Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 16:33:04 UTC ]
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Ex-Vice exec launches pot-focused agency with ties to Snoop Dog’s media company

Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian markets #previously worked


Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #visual storytelling #driving traffic


Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters


Hachette UK reports 'strong' growth but parent company Lagardère's profits fall

Hachette UK has reported "strong" sales growth in 2018, although parent company Lagardère saw profits fall 9.6%. Continue reading at The Bookseller

[ The Bookseller | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits fall #hachette uk


Literature events company to create 'immersive' festival performances

A new literature events company called Story Machine Productions plans to "revolutionise the experience of books" by creating "immersive performances" at festivals inspired by book content alone. Continue reading at The Bookseller

[ The Bookseller | 2018-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book content


Business management tools: A how-to guide for media companies

Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #publishing companies #traditional advertising #drive revenue


Digital media companies chasing TV hope for carriage fees, but it’s no guarantee

Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-22 00:00:00 UTC ]
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Why media companies are shifting their attention from Facebook to YouTube

Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-14 00:00:00 UTC ]
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Australian media companies join forces to appeal Rebel Wilson damages payout

News Corp Australia, Fairfax Media, Macquarie Media, the ABC and the Seven and Nine networks line up with publisher BauerMajor Australian media companies have lined up with the magazine publisher Bauer in its appeal against the record amount of damages awarded to actor Rebel Wilson last year.The... Continue reading at The Guardian

[ The Guardian | 2018-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #macquarie media #australian women


World Poetry Day: social media drives 16% sales increase

Poetry sales have continued to grow in 2017 ahead of World Poetry Day today (21st March), with writers driving interest on social media one possible reason for the genre's current boom. Continue reading at The Bookseller

[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Fairfax Media announces half-year profit and plan to keep printing newspapers

Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily newspapers #financial year