How The Sun’s fantasy football newsletter increased retention by 68%

"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy football newsletter increased retention by 68% appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-08-29 04:00:39 UTC ]
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In Kazuo Ishiguro’s ‘Klara and the Sun,’ a robot tries to make sense of humanity

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Android morality tale ‘Klara and the Sun’ is not the usual dystopian saga

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Let’s talk about ‘Starship Troopers’ and other science fiction and fantasy novels that wowed us on screen

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Canadian libraries increasingly scrapping late fees to boost access to services

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The vultures come for Tribune, as the Baltimore Sun looks to escape

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The Sun and BookTrust in campaign to bring books to kids in lockdown

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