How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
News tagged with: #nielsen

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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with: #latest company #trade desk #open web #nielsen


Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


White Rabbit acquires joint memoir from Steve Davis and Kavus Torabi

Lee Brackstone, publisher at White Rabbit, has acquired world all-language rights for Medical Grade Music directly from authors Steve Davis and Kavus Torabi. Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 10:33:59 UTC ]
More news stories like this | News stories tagged with: #lee brackstone #white rabbit #memoir


How a Book Club Became My Joint

BACK IN 1999, the 15 or so women who called themselves Sisters With Books, or SWB for short, were all strangers to me. Except for Angela. She and I were both public relations professionals and met through the Black PR Society, an organization that continues to support and advocate for African... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-10-19 12:30:50 UTC ]
More news stories like this | News stories tagged with: #african americans #book club


The industry must return to its sustainability initiatives, says Halls

The Booksellers Association m.d. has said the industry must focus on sustainability going forward, as the pandemic presents a new set of challenges to "greener" publishing.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 08:59:46 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek

[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with: #beta testing #measurement company #nielsen


Nielsen Book Releases Australian Audiobook Consumer Research

What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
More news stories like this | News stories tagged with: #young audience #nielsen book #audiobook


Ebury bags Carraway's sex industry memoir

Ebury Press has bagged Fleshpot, the second book by Cash Carraway, billed as a “powerful, politically-charged” coming of age memoir set in the last days of the Soho sex industry. Continue reading at The Bookseller

[ The Bookseller | 2020-10-07 22:53:30 UTC ]
More news stories like this | News stories tagged with: #ebury press #memoir


Quercus acquires 'alternative post-war history' from C J Carey

Quercus will publish C J Carey's Widowland, a feminist dystopian novel set in a 1950s Nazi-ruled Britain. Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 21:18:02 UTC ]
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'Publishers, open the doors to the industry', urges Adeola

Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 12:50:21 UTC ]
More news stories like this | News stories tagged with: #dapo adeola #bookseller children #bookseller


Industry Groups Unite in Environmental Initiative

In the first major industry-wide environmental initiative in several years, the Book Industry Study Group, along with BookNet Canada and the U.K.-based Book Industry Communications, have formed the International Green Book Supply Chain Alliance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booknet canada #book industry


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


Jenna Bush Hager, a Book Industry Insider With a New Title of Her Own

The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times

[ The New York Times | 2020-09-06 09:00:16 UTC ]
More news stories like this | News stories tagged with: #essay collection #book industry


PA and Pearson join Creative Industries Trade Advisory Group

The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 06:08:05 UTC ]
More news stories like this | News stories tagged with: #pearson


Publishing Professionals Push for Diversification Throughout Industry

Beyond the hiring of diverse editors, four publishing insiders said in a conversation sponsored by the Aspen Institute that if the needs of BIPOC readers are to be met, the industry must bring more diversity throughout the book publishing ecosystem. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse editors #publishing insiders #aspen institute #book publishing


Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity

Aspen asks, 'Why is the world of publishing so reluctant to offer Black writers the same major book deals typically offered to white writers?' The post Aspen Institute Looks at a Publishing Industry Challenged to Embrace Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-21 18:41:12 UTC ]
More news stories like this | News stories tagged with: #aspen institute #embrace diversity #white writers #major book #publishing industry


Whipday and Morgan joint winners of Shakespeare's Globe Book Award

Emma Whipday and Oliver Morgan have jointly won this year's £3,000 Shakespeare's Globe Book Award.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 12:31:57 UTC ]
More news stories like this | News stories tagged with: #jointly won


JKP rolls out first dyslexia-friendly industry guidelines

Jessica Kingsley Publishing is to release the first guidelines for producing dyslexia-friendly texts and workplaces in the industry.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 08:07:55 UTC ]
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An Industry Disrupter: Spotlight on the Collective Book Studio

The full-service, partnership publisher collaborates with authors to elevate bookmaking to an art form. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #art form


Industry Notes: UK-based Book Aid International: 1.2 Million Books in 2019

The charity last year was at work in 23 refugee camps, 38 prison libraries, 1,567 schools, 635 public libraries, and more. The post Industry Notes: UK-based Book Aid International: 1.2 Million Books in 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-14 17:51:35 UTC ]
More news stories like this | News stories tagged with: #book aid