Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at 'The Conversation'
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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'My favorite page is the one with the butterflies,' says Lilli in her video review of 'Greta Go-Lucky', a German book ready for grown-up rights buyers. The post Out of the Mouths of Babes: Young Readers on ‘Children’s Choice’ German Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-25 00:00:00 UTC ]
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Jason Reynolds, Marley Dias, and Rachel Ignotofsky called on booksellers, many from a new generation themselves, to carry diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-11 00:00:00 UTC ]
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YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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HarperVoyager has released an enhanced edition of the first book in George R R Martin's A Song of Ice and Fire series, which will include an excerpt from the upcoming sixth book, in celebration of the 20th anniversary of the title. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Princeton University Library has digitized 47 Russian children's books as part of its Cotsen Children's Library of international literature for young readers. The post Princeton’s Cotsen Library Digitizes Classic Soviet Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-01 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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Over the years, the learning industry has been working on various options to find answers to two core questions: "Just how does one make learning more effective?" and "What is the best way to keep learners engaged and motivated with the content?" Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Publishing a children’s book in Russia is not a straightforward matter, as Anna Starobinets found when her detective stories set among woodland animals were deemed to be far too beastly for children I wrote my first children’s book, The Land of Good Girls, in 2009 for my then five-year-old... Continue reading at The Guardian
[ The Guardian | 2016-01-03 00:00:00 UTC ]
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The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
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Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
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#mobile channels
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UK publishers exhibiting at the third Shanghai International Children's Book Fair last week reported very busy schedules, with Chinese publishers looking overwhelmingly for series, in either fiction or non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches. Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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