The editor of the Bookseller charts how publicist’s lament over one day’s glut of titles has become a PR triumph for the industry Super Thursday contenders: The good, the bad and the doggone awfulPut down your newspaper, turn away from your screen, and head to your nearest bookshop, for today is Super Thursday. Something new has this way come, and it may very well look like a hardback book.Super Thursday is the day when publishers release many of the big titles expected to greet eager readers, and elderly relatives, on 25 December. In 2015 there are 404 of them: that, remarkably, represents something of a record, last year we counted 315. In other words: it is a big moment for a book business still highly reliant on gift purchases, and a time of extreme activity for booksellers. And excitement, too, of course. This is fun. Related: Super Thursday: the good, the bad and the doggone awful Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-10-08 00:00:00 UTC ]
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Sidemen: The Book (Coronet), authored by the supergroup of gaming YouTubers, has become the biggest-selling title of Super Thursday 2016, via Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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As publishing begins the long climb to Christmas, Paul Beatty joins us to talk about life on the Man Booker shortlistIn this week’s podcast we discuss the limits of acceptability with novelist Paul Beatty, whose scorching satire of black American identity has been shortlisted for next week’s Man... Continue reading at The Guardian
[ The Guardian | 2016-10-21 00:00:00 UTC ]
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Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
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Jamie Oliver and Phil Collins go up against Ladybird parodies and Danish coziness on bumper publishing day Jamie Oliver and Phil Collins will do battle against Ladybird and the Danish concept of hygge in the race to be Christmas No 1 in the UK book charts, which begins in earnest with the... Continue reading at The Guardian
[ The Guardian | 2016-10-20 00:00:00 UTC ]
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Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
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Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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A 'mini-Super Thursday' sees a raft of titles released that should do very well throughout the Christmas season. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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The sweeping new federal education law includes major help for school libraries, but school libraries in each state must act quickly to take full advantage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times
[ The New York Times | 2016-07-11 00:00:00 UTC ]
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Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to... Continue reading at Advertising Age
[ Advertising Age | 2016-06-24 00:00:00 UTC ]
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The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
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Back in 1996, the idea of print-on-demand book publishing was new, a process made possible by improved digital printing technologies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Britain's spy agency stopped Harry Potter spoilers from leaking to the internet in the lead-up to a book release, its publisher has told ABC Radio. Continue reading at Stuff
[ Stuff | 2016-04-10 00:00:00 UTC ]
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We talk to a number of library marketing departments for details on publisher-made resources created to assist educators and librarians in the classroom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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