How Super Thursday helped publishers turn over a new leaf

The editor of the Bookseller charts how publicist’s lament over one day’s glut of titles has become a PR triumph for the industry Super Thursday contenders: The good, the bad and the doggone awfulPut down your newspaper, turn away from your screen, and head to your nearest bookshop, for today is Super Thursday. Something new has this way come, and it may very well look like a hardback book.Super Thursday is the day when publishers release many of the big titles expected to greet eager readers, and elderly relatives, on 25 December. In 2015 there are 404 of them: that, remarkably, represents something of a record, last year we counted 315. In other words: it is a big moment for a book business still highly reliant on gift purchases, and a time of extreme activity for booksellers. And excitement, too, of course. This is fun. Related: Super Thursday: the good, the bad and the doggone awful Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-10-08 00:00:00 UTC ]
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