[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to monetize mobile web traffic. Despite more than 10 years of surging mobile traffic, few publishers have found good solutions for driving revenue from this channel. But don’t despair, the imminent demise of the third-party tracking cookie and new technology designed specifically to enhance mobile site speed and ad delivery are set to revitalize the space and enable publishers to maximize mobile web revenue opportunities. Of course, it won’t be simple. A mobile monetization strategy is definitely not plug and play. Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. With this in mind, our sister brand AdMonsters developed a playbook aimed at helping you navigate these challenges. It dives into the nuances of each of the areas mentioned above, illustrate how they're interconnected and assist you in making your mobile web performance the best it can be. DOWNLOAD THE PLAYBOOK! The post How Publishers Can Monetize the Mobile Web appeared first... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
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Foyles asked for advice on designing the bookshop of the future and several notable publishing personalities shared their ideas with Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-12 00:00:00 UTC ]
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Random House publishers are to reward employees with a $5,000 (£3,103) bonus partly owing to the success of EL James's erotic trilogy, Fifty Shades of Grey. Continue reading at BBC News
[ BBC News | 2012-12-11 00:00:00 UTC ]
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Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York
[ Crains New York | 2012-12-10 00:00:00 UTC ]
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Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Authors Tony Parsons and Jane Fallon have said Curtis Brown’s new digital self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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At this point, expecting Amazon to actually divulge genuine numbers surrounding its Kindle business would be akin to expecting that so-called "fiscal cliff" to just vanish overnight. That said, the company's playing a little less coy than usual in a new press release that announces A/B testing... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Spain’s financial crisis and slump in book sales has led Spanish-language publishers to focus on Latin America, with agents bypassing Spain to sell rights directly in the region. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Leading publishing figures stressed the importance of becoming more outward looking and consumer... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
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Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Robert Thomson has been named as the head of the separated publishing business soon to be formed... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Plympton—a startup publisher of serialized digital fiction—was created as 'a nimble alternative to the major publishers and online markets,' as the founders explain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-03 00:00:00 UTC ]
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Publishers have "done a lot right" and are standing in a much stronger position in the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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Argentine publisher Adriana Hidalgo has won this year’s Publishing Merit Award at the Guadalajara International Book Fair, in recognition as Latin America’s most widely distributed independent publisher. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Amazon's Jeff Belle announced in a letter to literary agents that Amazon Publishing will begin building a European publishing division in 2013. Hiring will begin in January. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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At the Guadalajara Book Fair, Bill McCoy of the IDPF and Pablo Defendini of Safari Books encouraged publishers to abandon DRM, and set their own prices. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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