How publishers are eyeing Apple News Plus

The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their businesses.The tradeoff from the subscription service, which launched last week, is clear, print industry stalwarts can appear on Apple News Plus, with immediate distribution on 1.4 billion devices, but they have to give up that direct connection to readers. The magazinesfrom publishers like Hearst, Cond Nast and Meredithwon't get access to data about their Apple News Plus readers, because Apple doesn't track users, which also means advertisers can't target them."The economics on Apple News is obviously less than we get from our owned and operated properties," says Daniel Hallac, New York Media's chief product officer. "But it's a different audience than our web properties, so it's an opportunity to reach new people." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-30 00:00:00 UTC ]
News tagged with: #direct connection #apple doesn #track users #operated properties #york media #web properties

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Harland Simon to Upgrade the Goss HT70 press controls at Turkish Newspaper Publisher

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[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
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Publishers "have nothing to fear from Hargreaves" - Vaizey

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[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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News Corp. Reports Disappointing Quarterly Numbers

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[ AdWeek | 2011-05-05 00:00:00 UTC ]
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Hearst, Apple Reach Deal to Bring Subscriptions to iPad

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[ PC World | 2011-05-05 00:00:00 UTC ]
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Hearst Strikes Deal with Apple on iPad Subscriptions [Voices]

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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Amazon to Publish New Line of Romances [Voices]

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[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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[ AllThingsD | 2011-05-02 00:00:00 UTC ]
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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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[ PC World | 2011-04-22 00:00:00 UTC ]
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[ Media Week | 2011-04-21 00:00:00 UTC ]
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