How publishers are eyeing Apple News Plus

The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their businesses.The tradeoff from the subscription service, which launched last week, is clear, print industry stalwarts can appear on Apple News Plus, with immediate distribution on 1.4 billion devices, but they have to give up that direct connection to readers. The magazinesfrom publishers like Hearst, Cond Nast and Meredithwon't get access to data about their Apple News Plus readers, because Apple doesn't track users, which also means advertisers can't target them."The economics on Apple News is obviously less than we get from our owned and operated properties," says Daniel Hallac, New York Media's chief product officer. "But it's a different audience than our web properties, so it's an opportunity to reach new people." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-30 00:00:00 UTC ]
News tagged with: #direct connection #apple doesn #track users #operated properties #york media #web properties

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EUP & Boydell join University Publishing Online

Edinburgh University Press and Boydell & Brewer have joined Cambridge University Press'... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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E-book discounts appearing at Amazon following publisher settlement

Wow. Judge Denise Cote certainly knows how to put a spring in the step of mega corporations. Mere days have passed since she ordered HarperCollins to let retailers to set their own ebook prices, and yet already Kindle bestsellers from that publisher are selling for around $9.99 -- in some cases... Continue reading at Engadget

[ Engadget | 2012-09-11 00:00:00 UTC ]
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E-book settlement has publishing world in turmoil

The price-fixing case turns out well for Amazon but unsettles many others in the industry.Publishing insiders worry that a decisive court ruling benefiting retailer Amazon.com Inc. will undermine an industry already struggling with the transition to ebooks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-09-08 00:00:00 UTC ]
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Judge approves publishers' settlement over ebooks

A judge has approved the settlement in the US of three publishers accused of conspiring to fix... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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Weldon Owen Adds Publishing To Its Packaging Credentials

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[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
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The Cruel Paradox of Self-Publishing

Digital and print-on-demand technology has made self-publishing much easier. But for every self-published work that gains traction, the overwhelming majority of books don't. Continue reading at The Atlantic

[ The Atlantic | 2012-09-05 00:00:00 UTC ]
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French Publishers Want to Charge Google for Republishing Articles

French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World

[ PC World | 2012-09-05 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

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[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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W&N to publish 100 years of New Statesman

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[ The Bookseller | 2012-09-03 00:00:00 UTC ]
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EU investigation: publishers 'concede ebook discounts'

Simon & Schuster, HarperCollins, Hachette Livre and Macmillan owner Verlugsgruppe Georg von... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Publishers Beef Up Digital Deals

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[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
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E-book price-fixing: three publishers agree to pay $69 million to consumers

Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
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Amazon Publishing inks deal with Ingram, opens ebook distribution to rivals

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[ Engadget | 2012-08-30 00:00:00 UTC ]
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States reach $69 million settlement with three publishers in ebook price fixing case

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[ Engadget | 2012-08-30 00:00:00 UTC ]
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US publishers face $69m payout for price-fixing

Hachette US, HarperCollins US and Simon & Schuster US have agreed to pay out a total of more... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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E-book Publishers Reach $69 Million Settlement With States

Three book publishers will pay more than US$69 million to U.S. states to settle charges they collaborated to fix prices of ebooks. Continue reading at PC World

[ PC World | 2012-08-30 00:00:00 UTC ]
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Libraries battle with ebook publishers

Libraries are having to engage in new discussions with publishers and booksellers over electronic books, similar to those already settled in the printed-book world and with loans of CDs and DVDs, says Association of Public Library Managers chair Ian Littleworth. Continue reading at Stuff

[ Stuff | 2012-08-28 00:00:00 UTC ]
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News Corp parts ways with chief digital officer Jonathan Miller

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[ Media Week | 2012-08-24 00:00:00 UTC ]
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[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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