How Much Does the Times Book Review Matter?

The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the digital age? Using six lower- profile titles featured on the covers of two May issues of the Book Review, as well as numbers from Nielsen BookScan, which covers between 75% and 80% of print sales, PW found that the Gray Lady still has influence in the minds of readers, though not nearly on a big enough scale to seriously alter a book’s fortunes. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
News tagged with: #print sales #front page #coveted spot #publishers alike #digital age #nielsen bookscan #gray lady

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[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
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[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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[ Stuff | 2012-08-24 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-08-24 00:00:00 UTC ]
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[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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[ Crains New York | 2012-08-18 00:00:00 UTC ]
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[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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[ Engadget | 2012-08-16 00:00:00 UTC ]
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[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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[ AllThingsD | 2012-08-13 00:00:00 UTC ]
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[ BBC News | 2012-08-11 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-08-10 00:00:00 UTC ]
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