How legacy publishers are tackling digital

Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to "divine a whole new path" says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the 90-plus-year-old Reader's Digest says they've had to act more like a start-up. At the Digiday Publishing Summit, in Miami, Florida, this week, we asked three legacy media publishers how they're tackling digital and staying relevant. The post How legacy publishers are tackling digital appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-18 00:00:00 UTC ]
News tagged with: #legacy publishers #digital landscape #forced publishers #forbes media #liz vaccariello #staying relevant

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