How Four Magazines Increased Their Newsstand Sales

Among the magazines with the largest number of single-copy sales, only four saw increases at the newsstand through the first half of 2014: Prevention and Women's Health, which are owned by Rodale; HGTV Magazine, a joint venture between Hearst and Scripps; and All You, a Time Inc. title.Industry-wide, single-copy sales slipped 11.9% from January through June compared with a year earlier, according to a report Thursday from the Alliance for Audited Media, which tracks magazine circulation. That's worse than the 11.1% decline magazines experienced during the last six months of 2013.The report notes that sales were likely hurt by the June closure of Source Interlink, a company that delivers magazines to newsstands. Weeklies endured the brunt of its closure, affecting a company like Time Inc., which publishes weeklies Time, People and Sports Illustrated. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-08 00:00:00 UTC ]

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