How digital publishers measure their influence

Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social sharing but that old-school metrics like press pickups still matter, because “it shows you how much you’re influencing the rest of the media, which may in turn influence society in general,” The Daily Dot’s Nicholas White said. The post How digital publishers measure their influence appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-21 00:00:00 UTC ]

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