How did Walmart end up promoting Hitler’s Mein Kampf?

Union-busting retail behemoth Walmart has come under fire this week for prominently featuring Adolf Hitler’s Mein Kampf in a sponsored Facebook post. According to Business Insider, the since-deleted post featured an oil painting of history’s greatest monster underneath a message urging customers to “start reading with Walmart eBooks today.” Worse still, as Áine Cain reports, “The […] Continue reading at 'Literrary Hub'

[ Literrary Hub | 2019-07-02 19:41:09 UTC ]
News tagged with: #mein kampf #business insider #start reading #ebooks

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Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publisher #largest advertisers #core part


VIDEO: Is this the end for Archie?

One of the most famous characters in comic book history is set to bid a sad farewell. Continue reading at BBC World

[ BBC World | 2014-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #famous characters


Bookselling Roundup for Week Ending July 11, 2014

Today PW introduces a new Friday feature that collects news about bookstores and bookselling from throughout the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Bissell promoted at HarperFiction

Ann Bisselll has been made publicity director at HarperFiction. Bissell was previously PR... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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World Book Night U.S. is coming to an end, says organization

According to staff, World Book Night U.S. will be suspended due to lack of money. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-03 00:00:00 UTC ]
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AAP, BISG End BookStats Agreement

BookStats, the statistics program formed out of agreement between the Association of American Publishers and the Book Industry Study Group, will not have a fifth year, at least not in its present form. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american publishers


BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek

[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people don #managing partner #readers don #high quality


Italy to Promote Southern Houses

As part of a comprehensive effort by Italy’s Ministry for Economic Development (MSE) and the Italian Trade Commission (ITA) to give more international exposure to small- and medium-sized companies in the country’s south, ITA’s publishing taskforce is organizing Voices from the South, an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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BA re-promotes indies' Amazon tax campaign

Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Tesco Clubcard promotion for blinkbox books

Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller

[ The Bookseller | 2014-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #blinkbox books


Comixology Ends In-App Buying on iOS apps

Much as predicted at the time of its acquisition by Amazon, Comixology is removing in-app purchasing from its iOS apps, eliminating the 30% sales commission to Apple. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ios apps


Active Interest Media Promotes Patricia Fox, Hires Two Senior Executives

Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #senior executives


Hillary Clinton wins over crowd with humor while promoting her upcoming book

Hillary Clinton spoke about her upcoming book at the Association of American Publishers' annual gathering. The work is scheduled to be released this June. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #annual gathering #american publishers #upcoming book


Cairns Promoted to CEO of Publishing Technology

Two weeks after George Lossius stepped down as CEO of Publishing Technology, plc, the U.K. company, which has offices in North America, has named digital publishing veteran Michael Cairns as CEO. Cairns, the company's online division chief operating officer, will assume his new responsibilities... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Campaign to end gender-specific children's books gathers high-profile publishing support

Waterstones, children's laureate Malorie Blackman, poet laureate Carol Ann Duffy and Phillip Pullman among supportersA national campaign to stop children's books being labelled as "for boys" or "for girls" has won the support of Britain's largest specialist bookseller Waterstones, as well as... Continue reading at The Guardian

[ The Guardian | 2014-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #work directly #early years


Billy Coffey: Writing a Different Ending

Still captivated by the distinctive small Virginia town where he grew up, Billy Coffey returns to its proxy in his latest novel, which explores what happens when 20 years’ worth of guilt about a young man’s untimely death overtakes three high school classmates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #young man


Parents push to end gender division of boys' and girls' books

Let Books Be Books campaign wins instant repsonse from publisher Usborne, in time for International Women's DayA campaign to break down gender divides in children's publishing has met with instant success, after one of the publishers under fire announced they will stop producing titles labelled... Continue reading at The Guardian

[ The Guardian | 2014-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #main thing #initial target


Gollancz price-promotes ebook debuts

Gollancz is to drop the price of ebooks of six of its 2014 debut novels to £1.99 over... Continue reading at The Bookseller

[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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The Best Cold-Weather Comics for Winter's End

With Spring just around the corner, here are some of the best cold-weather comics to see out the end of the season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Moroccan Book & Comics Festivals Promote East/West Dialogue

Rabat is a hotbed of literary activity, with the Etonnants Voyageurs literary festival opening today, and the International Comics Festival coming next month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
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