Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog connection). All of these have seen growth in 2016, and it's in large part due to the company's embrace of digital content and culture. Video revenue, for example, grew more than 100 percent year-over-year, while overall revenue was up 10 percent. "We had great talent, and we wanted to be digital first," said Pamela Drucker Mann, the CRO for FIG. "In this way, we're able to sell to advertisers all as one package, as one group." "Advertisers get what they need in a streamlined way," she said. "And the KPI [key performance indicator] is a homerun." People are looking for content in multiple places, Drucker Mann explained, so FIG became a solutions-oriented group that provides "the most innovative food content in the world" for advertisers to be a part of. FIG's video and social performance has been a major push behind the overall growth this year. In fact, according to FIG, Epicurious and Bon Appétit's Facebook posts are seeing a noticable uptick in reach this quarter. In October, total FIG traffic grew 37 percent year over year, topping 55 million unique visitors—more growth than Time Inc.'s My Recipes, the Food Network sites, BuzzFeed, Meredith's All Recipes, Vox Media... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:12 National Reading Group Day is among the new features designed to boost the importance of indie retailers during this years Independent Booksellers Week. The Booksellers Association has just announced that the annual IBW will... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 15:30 Simon & Schuster is repackaging three of Jackie Collins backlist titles ahead of her latest novel, Goddess of Vengeance. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:42 Final preparations are underway for a medley of events planned to celebrate World Book Night, with independent and national retailers planning to host author readings, quizzes and book swaps. On 5th March, 20,000 participants... Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews
[ Betanews | 2011-02-17 00:00:00 UTC ]
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By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews
[ Betanews | 2011-02-15 00:00:00 UTC ]
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Luxury magazine publisher Condé Nast is launching a London newsagent, which will sell more than 110 of its magazines from around the world. Continue reading at Media Week
[ Media Week | 2011-02-14 00:00:00 UTC ]
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At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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European publishers have added their voice to the chorus of criticism of Apples plans for iPad newspaper subscriptions. Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 08/02/2011 - 15:30 Bertelsmann is negotiating to sell its French subsidiary DirectGroup France to US investment fund Najafi Companies. The fund, which is based in Phoenix, Arizona and was created in 1983, said it was in exclusive negotiations... Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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