How Condé Nast's Food Innovation Group Plans to Take Over the 'Food Internet'

Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog connection). All of these have seen growth in 2016, and it's in large part due to the company's embrace of digital content and culture. Video revenue, for example, grew more than 100 percent year-over-year, while overall revenue was up 10 percent. "We had great talent, and we wanted to be digital first," said Pamela Drucker Mann, the CRO for FIG. "In this way, we're able to sell to advertisers all as one package, as one group." "Advertisers get what they need in a streamlined way," she said. "And the KPI [key performance indicator] is a homerun." People are looking for content in multiple places, Drucker Mann explained, so FIG became a solutions-oriented group that provides "the most innovative food content in the world" for advertisers to be a part of. FIG's video and social performance has been a major push behind the overall growth this year. In fact, according to FIG, Epicurious and Bon Appétit's Facebook posts are seeing a noticable uptick in reach this quarter.  In October, total FIG traffic grew 37 percent year over year, topping 55 million unique visitors—more growth than Time Inc.'s My Recipes, the Food Network sites, BuzzFeed, Meredith's All Recipes, Vox Media... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-15 00:00:00 UTC ]

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Bookselling Roundup, Week Ending October 9, 2015

Two romance fans are moving forward with plans for a romance-only bookstore, the Ripped Bodice: Purveyors of Fine Smut, to open in Los Angeles in spring 2016. Their Kickstarter campaign launches within the next two weeks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Indie Bookstore Day to Return in 2016

After the success of the first national Independent Bookstore Day last month, plans are moving forward for a second annual event to be held on Saturday April 30, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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Olympia move splits fair-goers

There were packed aisles at the first London Book Fair at Olympia since 2005, with many fair-goers praising the venue. Others, however, were less than satisfied with signage and transportation, and said the current venue was “hard to navigate”.    Johnson & Alcock agent Ed Wilson said: “For... Continue reading at The Bookseller

[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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MoCCA Festival Must Move Again After Successful 2015 Event

Despite having to find new digs for 2016, this year's show was upbeat and crowded, featuring appearances by comics legends Scott McCloud and Aline Kominsky-Crumb, alongside a younger generation that included Jillian Tamaki, Michel Fiffe and Noelle Stevenson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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The Upload: Your tech news briefing for Thursday, April 9

Facebook’s cred is still intact with teens, survey saysA Pew Research survey has found that Facebook is the most popular social network among teens, debunking the notion that it was losing ground among the younger generation. While 71 percent of all teens surveyed use Facebook, 41 percent said... Continue reading at PC World

[ PC World | 2015-04-09 00:00:00 UTC ]
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Four Questions for...McSweeney's Jordan Bass

PW spoke to the McSweeney's executive editor about how the company's recent shift to nonprofit status will affect its brand, and output, moving forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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Moving Forward: Canadian Publishing 2014

Every book and publishing venture requires some kind of a leap of faith, but this year Canadian publishers are investing more than ever in new efforts to reach out to readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Conde Nast Puts Epicurious.com Under Bon Appetit Control

Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age

[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Irish literature gets €150,000 boost with laureate award

An outstanding Irish writer of fiction will be chosen to promote Irish literature around the worldAs Ireland becomes the first country to exit the eurozone bailout programme, one of its writers can look forward to a period of prosperity with the creation of a laureateship award worth €150,000... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
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HMH to Raise $292 Million in IPO

Houghton Mifflin Harcourt announced this morning that it is moving forward with an Initial Public Offering through which it could raise up to $292 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-01 00:00:00 UTC ]
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Time Out New York Launches E-Commerce, Daily Deals Platform

Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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Crossan writes three YA titles for Bloomsbury

Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 15:01 Bloomsbury has acquired three YA books by Irish author, Sarah Crossan. Senior commissioning editor Ele Fountain acquired the trio of titles through Julia Churchill at Greenhouse, with the first title, Breathe, to be... Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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More over-50s own e-readers than youngsters

Written By: Lisa Campbell Publication Date: Thu, 17/02/2011 - 13:50 More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits. Data released by research company OnePoll shows 6% of readers in the over-55 category–equivalent to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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