How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]

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The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek

[ AdWeek | 2023-04-10 10:00:00 UTC ]
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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Two Supreme Court cases could upend the rules of the internet

The Supreme Court could soon redefine the rules of the internet as we know it. This week, the court will hear two cases, Gonzalez v. Google and Twitter v. Taamneh, that give it an opportunity to drastically change the rules of speech online.Both cases deal with how online platforms have handled... Continue reading at Engadget

[ Engadget | 2023-02-20 15:00:18 UTC ]
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The Ghostwriter typewriter brings generative AI to the printed page

Running from 1992 through 1995, Ghostwriter, the beloved PBS children’s television show, followed a diverse group of friends as they solved mysteries around their Brooklyn neighborhood with the help of their haunted typewriter, a cursed item possessed by the trapped soul of a murdered runaway... Continue reading at Engadget

[ Engadget | 2023-02-16 17:00:16 UTC ]
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Palace Project, Draft2Digital Strike Deal to Offer Indie E-books to Libraries

Beginning next week, the first of an anticipated 500,000 indie and self-published e-book titles from Draft2Digital and Smashwords (which merged last year) will be made available for library lending via the Palace Marketplace, the upstart Palace Project’s digital content platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
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3 Super Bowl Advertisers Winning the Digital Content Game

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[ AdWeek | 2023-02-08 19:41:19 UTC ]
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CES 2023 Day 1 recap: Catch up on the biggest news from the year's biggest tech show

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[ Engadget | 2023-01-05 19:50:52 UTC ]
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BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

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[ Engadget | 2023-01-05 04:15:55 UTC ]
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The Best Audiobook Thrillers to Listen to This Winter

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[ Book Riot | 2022-12-06 11:34:00 UTC ]
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6 Winter and Christmas Manga to Read This Holiday Season

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[ Book Riot | 2022-12-02 11:31:00 UTC ]
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For Ukrainian Refugee Kids, Books Offer Hope

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[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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I beg you, don’t buy a novelty notebook for the book lover in your life this holiday season.*

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[ Literrary Hub | 2022-11-21 17:03:41 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this


15 fiction books that follow their own rules — and make great gifts

We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
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Get on Board with Taste of Home

Taste of Home offers three new home-cook compendiums to usher in a delicious fall and holiday season. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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'Hogwarts Legacy' is delayed until February 10th, 2023

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[ Engadget | 2022-08-12 18:52:47 UTC ]
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Dell XPS 13 Plus review: The future is now

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[ PC World | 2022-08-04 10:45:00 UTC ]
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Summer Game Fest: Where did all the AAA games go?

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[ Engadget | 2022-06-20 14:00:16 UTC ]
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9 benefits of an Amazon Prime membership

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[ PC World | 2022-06-19 11:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

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[ Digiday | 2022-06-15 09:30:00 UTC ]
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