How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]

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Penthouse Folds Print Magazine After 50 Years

End date for print edition still undetermined as brand plans to focus on digital content. The post Penthouse Folds Print Magazine After 50 Years appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Strong Holidays Give Children's Bookstores a Boost in 2015

"Indie bookselling is back," Vivien Jennings, owner of Rainy Day Books in Fairway, Kan., proclaimed after a "wonderful" holiday season with sales up 11%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
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Bill O’Reilly Makes a Killing

Say what you will about Bill O’Reilly, but he knows what the public wants. This is a guy who hosts a highly rated cable news program and wrote a first novel in which a fiendish stalker murders a man with an iced-tea spoon on Page 6. Nowhere is O’Reilly’s canniness more evident than in the... Continue reading at Slate

[ Slate | 2015-12-17 00:00:00 UTC ]
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Coloring Books Drive Big Holiday Sales at Independent Booksellers

The enduring popularity of coloring books for adults and a successful Small Business Saturday got the holiday season off to a strong start for independent booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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NRF Predicts Increased Spending for Holiday Season

The world's largest retail trade association predicted that 135.8 million people will shop this weekend, and that total holiday sales will increase 3.7% to reach $630.5 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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Consumer Rights Act updated to include digital purchases

Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Solid Sales Lift Spirits at SIBA

With sales at many member stores up over last year, SIBA executive director Wanda Jewell said booksellers "seem very positive going into the holiday season,” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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Digital Resources Beyond the E-book

E-books are not the only game in town when it comes to digital content used by students in the classroom and school library. Here’s a sampling of new products lauded by educators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Theresa Horner Joins Scribd

Former v-p of digital content in B&N's Nook ebook division Theresa Horner is joining Scribd as its v-p of strategy and new content verticals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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Trinity Mirror faces reality in Birmingham - but there are dangers

Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
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EC white paper aims to level digital playing field

The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates.  The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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DC Debuts Line of Super Hero Graphic Novels, Merchandise for Girls

In a new venture targeting girls ages 6-12, DC Comics is teaming with Random House, Mattel and Lego to release a multifaceted line of print and digital content and merchandise based on its female superheroes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age

[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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Mixed Results for Bricks-and-Mortar Stores with Digital Content

For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Barnes & Noble holiday sales edge up

Barnes & Noble Inc. said Thursday that a key sales measure rose 1.7% during the holiday season as sales of physical books continued to stabilize. The news sent shares rising 4.6% in premarket... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-01-08 00:00:00 UTC ]
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‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online retailer

Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian

[ The Guardian | 2014-12-23 00:00:00 UTC ]
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