How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

Other Publishing stories related to: 'How brands are keeping audiences engaged in a competitive content world'

Shoptalk: Welcome to the Newspaper Publisher's New World

For the past few years, newspaper publishers have prowled their buildings, asking why, and getting some amazing answers. Institutional knowledge is wonderful, but institutional resistance is intolerable. We must invoke a brilliant strategy to conquer ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #institutional knowledge

Inquirer/Daily News Publisher Bob Hall Keeps His Job

A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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Ross Levinsohn Among Leading Execs to Speak at Digital Entertainment World

Ross Levinsohn, CEO of Guggenheim Digital Media, publisher of Adweek, The Hollywood Reporter and Billboard, is on the growing list of industry executives set to speak at the inaugural 2014 Digital Entertainment World conference in Los Angeles. The global marketplace and conference, which is... Continue reading at AdWeek

[ AdWeek | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hollywood reporter #growing list #global marketplace #content creation #respective industries #joint venture

Catching Up with Kobo’s Michael Tamblyn on New Content, Tablets

Michael Tamblyn, the Chief Content Officer at Kobo, offers an update on the ebookseller's magazine store, kids shop and international expansion. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael tamblyn #international expansion

Marrying Companies and Content

On Thursday, Contently, a hot little company, held a buzzy conference at the Bowery Hotel on a very of-the-moment topic. The conference, the Brand Publishing Summit, included clients, agencies and publishers, with a lot of chatter about brands goi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-14 00:00:00 UTC ]
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Sebastian Faulks to edit First World War Anthology

Hutchinson has acquired a new anthology of life-writing from and about the First World War,... Continue reading at The Bookseller

[ The Bookseller | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sebastian faulks #world war

The Heart of the Publishing World Depends on Where You Are

Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
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Thor: The Dark World

In the long, important, trillion-dollar history of the Marvel Cinematic Universe, 2011’s Thor represented its first semi-risk. Iron Man, the 2008 film that launched the franchise, introduced a character who wasn’t terribly well-known outside the comic book shop, but it starred Robert Downey Jr.... Continue reading at Slate

[ Slate | 2013-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iron man #oscar-winning actor #pop culture

Ether for Authors: Can Turning Publishing Into a Competition Pay?

Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly round- #web buzz #author contracts

Why Not? The World's Furriest Travel Book

"I was just sitting with my dog in the sun daydreaming and the book came along, the rabbit fur cover, the feeling of the thing, its weight," Iranian–New Zealander artist Nabil Sabio Azadi tells Co.Design of For You the Traveller, the world's furriest travel book, available this week for the... Continue reading at Fast Company

[ Fast Company | 2013-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #don quixote #strange things

Infographic: Explore The World Of Literary London With This Exquisite Book Map

Mashing up the places, characters and events of various works into one shared universe isn't exactly a new idea. Philip José Farmer's Wold Newton universe imagines that most of the great fictionalized characters of the last few hundred years – including Tarzan, Doc Savage, Dracula, James Bond,... Continue reading at Fast Company

[ Fast Company | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great place

World Book Night UK undergoes important changes for 2014

For the UK celebration, fewer books will be given to volunteers to distribute, but they will be freer give away other titles instead. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fewer books

The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ellen harvey #mobile apps

Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big brands #canine companions #business partner #news sites

Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek

[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brands #data points

Reading Agency to run World Book Night

The World Book Night project is to be run by The Reading Agency (TRA), with WBN chief executive... Continue reading at The Bookseller

[ The Bookseller | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency

On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek

[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermione granger #fully formed

Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #post publishers #year ahead #ad networks #brand advertising #premium content

World Book Night 2014 titles include 'Wild,' 'Where'd You Go, Bernadette'

The titles which will be distributed for free as part of World Book Night include works by Cheryl Strayed, Maria Semple, Agatha Christie, and more. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheryl strayed #maria semple #agatha christie