How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

Other Publishing stories related to: 'How brands are keeping audiences engaged in a competitive content world'


Can Digital and Print Peacefully Coexist in the World of Comic Books?

While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution #comic books #book publishing


KODAK Stream Inkjet Technology Helps News UK Increase Reader Engagement

News UK (formerly News International) installed a new KODAK PROSPER S30 Imprinting System, bringing the total to 22 PROSPER S30s installed by the British newspaper publisher, a wholly owned subsidiary of News Corp.   The current publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news uk #current publisher


Frankfurt Book Fair 2013: Where the World Plugs In

At an opening session at last year’s Frankfurt Book Fair, U.K. Publishers Association CEO Richard Mollet remarked that digital publishing was no longer in its infancy, but in the “voting and drinking stages of early adulthood.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opening session #digital publishing


World's Press Calls on Established Democracies to Better Protect Freedom of Expression

Following recent attacks on press freedom in the United States, France, Switzerland and the United Kingdom, the World Association of Newspapers and News Publishers (WAN-IFRA) has called on all governments to recognise that freedom of the press is ess ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press freedom #world association #press calls #protect freedom #recent attacks #united kingdom


In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Frankfurt Book Fair 2013: Working the Digital Content Space

Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
More news stories like this |


Revolution Star Elizabeth Mitchell Can’t Keep Candy Crush Off Her Phone

Specs Who Elizabeth Mitchell Age 43 Accomplishments Currently starring as Rachel Matheson on NBC’s Revolution (Wednesdays at 8 p.m.); Emmy-nominated for her role as Dr. Juliet Burke on Lost; played Erica Evans on V Base Austin, Texas What’s the first information you consume in the morning? I... Continue reading at AdWeek

[ AdWeek | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orphan black #coming back


Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this |


Maclehose Press chooses design competition winner

The winner of the MacLehose Press Design competition has been announced, with Coral McCloud... Continue reading at The Bookseller

[ The Bookseller | 2013-09-27 00:00:00 UTC ]
More news stories like this |


Ebooks and Libraries in the Spanish-speaking World

In Mexico City librarians from Colombia, Mexico and Spain agreed there remained numerous challenges to libraries offering digital content and lending ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-speaking world


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
More news stories like this |


E-Publishing Growth is Organic in the Developing World

Emerging markets incorporate international digital publishing models, while at the same time putting their own stamp on them, writes Octavio Kulesz. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing world


Keep Your Social Networking Out Of My Book

These days there's something extra revitalizing about cracking open a book. I don't just mean in a strictly geektastic, hooray–for–reading kind of way. I mean, it's actually mentally refreshing. For those of us who live online, there's no better way to wrap up a hyper–connected day of status... Continue reading at Fast Company

[ Fast Company | 2013-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhite #late march #social networks


J.K. Rowling to revisit Harry Potter's world in new film series

J.K. Rowling will write a screenplay for Warner Bros. inspired by her book "Fantastic Beasts and Where to Find Them."Warner Bros. is hoping "Harry Potter" author J.K. Rowling has another magic trick up her sleeve.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film series #warner bros #fantastic beasts #harry potter


Publishing System Helps Writers Determine Audience Interest

InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #research tool


Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger audience


With Oyster, Keep 100,000 Books In Your Pocket For $10 A Month

Whether for movies, music, or magazines, the all–access model has proven it's here to stay. Now, what Spotify has done for music and Netflix has done for movies, a startup called Oyster is trying to do for that most analog of relics: the book. The basic premise of Oyster's invite–only iPhone... Continue reading at Fast Company

[ Fast Company | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain access #including harpercollins #social channels


Content Recommendation Company Now Allows Users to Reject Stories

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek

[ AdWeek | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recommended content #good fit #official release


Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
More news stories like this |