How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

Other Publishing stories related to: 'How brands are keeping audiences engaged in a competitive content world'


Good Enterprises Wants S&S to Keep Selling its Books

Christine Shubert, the trustee overseeing the Chapter 7 proceedings of Good Enterprises, has asked the bankruptcy court to give Good Books’ distributor, Simon & Schuster, the authority to continue to sell the company’s titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good enterprises #trustee overseeing #bankruptcy court #simon schuster


How can we make sense of the world without reading stories? | Rachel Cooke

Last week, Ruth Rendell claimed that reading novels is a dying art. Sadly, she might have a pointNo one can say precisely why John Williams's novel Stoner has become a bestseller almost 50 years after its first publication. After all, plenty of books, "forgotten" or otherwise, are recommended by... Continue reading at The Guardian

[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Hachette UK 'will keep federal structure' in unified HQ

Hachette UK has said it will keep its “federal structure” when it moves all seven of... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk


S&S Keeping 'Duck Dynasty' Title on Shelves

Despite the controversy stirred up Wednesday afternoon by critical remarks of "homosexual behavior" by Duck Dynasty patriarch Phil Robertson in a GQ interview, Simon & Schuster has no plans to pull Phil Robertson's bestselling book, Happy, Happy, Happy. The title has sold nearly 600,000... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book #duck dynasty #wednesday afternoon #simon schuster #nielsen bookscan


Prizes for book-lovers in Got it Covered competition

The Bookseller's consumer sister site We Love This Book is inviting book-lovers to test their... Continue reading at The Bookseller

[ The Bookseller | 2013-12-18 00:00:00 UTC ]
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Exprima Talks: Peter Meyers, Content Innovation at Citia

In this debut of the Exprima Interview series, Corey Pressman talks with Peter Meyers of Citia about the future of ebooks and how digital storytelling might evolve. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exprima talks #content innovation #digital storytelling


Best World Children’s Book Award Winner Talks to PP

By Dennis Abrams South African writer Anita Pouroulis, a former primary school teacher from Johannesburg, won the Best World Children’s Book Award at the China […] Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book award


Bezos in contention for TIME accolade

Amazon founder Jeff Bezos has been named as one of 10 contenders for TIME magazine’s Person... Continue reading at The Bookseller

[ The Bookseller | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine


Annuals sales reveal brand power

The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


Guinness World Records in China venture

Guinness World Records is partnering with Chinese publisher Foreign Languages Teaching and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge problem


Myriad launches graphic novel competition

Novelist Meg Rosoff is among the judges for the 2014 First Fictions First Graphic Novel... Continue reading at The Bookseller

[ The Bookseller | 2013-11-26 00:00:00 UTC ]
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Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee


Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet users #mail online #allowing users


Montgomery's vision of local journalism's future: 'skimming online content'

Local World's chairman, David Montgomery, has revealed his vision of the future role for journalists employed by his regional newspaper group.According to a Press Gazette report based on a sight of Monty's mission statement, a single journalist will fill a weekly paper by "skimming online... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Kinney's Wimpy Kid keeps number one spot

Jeff Kinney's eighth Diary of a Wimpy Kid novel, Hard Luck (Puffin), has retained top spot in... Continue reading at The Bookseller

[ The Bookseller | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff kinney #wimpy kid #eighth diary


Bewitching first novel by ex-accountant casts £1m spell on world of books

Publishers in 36 countries snap up book about modern witches in Britain by Sally Green, who only began writing three years agoAfter JK Rowling's wizards and Stephenie Meyer's vampires, publishers and producers have now been spellbound by a first novel about witches written by a former... Continue reading at The Guardian

[ The Guardian | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simple answer #ben horslen #half bad


Mari Hannah: 'I had to dig very deep to keep the faith'

The creator of lesbian detective Kate Daniels was downcast when publishers rejected her work. Now, she's won the Polari first book prize for The Murder WallSomething extraordinary happened to me last week. I was outed to the whole wide world, having won the Polari first book prize 2013 for my... Continue reading at The Guardian

[ The Guardian | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger picture #stumbling block #witness impulse #barnes noble #wide readership


See These Heartbreaking Photos Of The World's Disappearing Cultures, Before They Fade Away

In the new book Before They Pass Away, photographer Jimmy Nelson has captured a series of gorgeous pictures of 31 remote cultures that are on the verge of disappearing.Over the last three years, British photographer Jimmy Nelson traveled around the world--from Namibia to Papua New Guinea to... Continue reading at Fast Company

[ Fast Company | 2013-11-18 00:00:00 UTC ]
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