How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

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SIBA Starts Year of Engagement

Today SIBA kicked off its B3! Building Better Booksellers program, which enables booksellers to earn points to defray the cost of attending its Discovery Show in September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discovery show


More Competition in the All-You-Can-Read Magazine Market

The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
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Simon and Blackman to judge 500 Words competition

Authors Francesca Simon, Malorie Blackman (pictured), Charlie Higson and Frank Cottrell Boyce are among the judges of this year’s 500 Words children’s short story writing competition. Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie higson


Holtzbrinck And BCP Agree to Merge Science and Education Brands

Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan science #bc partners #springer science+business #merger agreement #scientific american


Horowitz and Blue Peter launch CBBC spy competition

"Blue Peter" will today (15th January) launch a competition to take three children into MI5 headquarters. Anthony Horowitz, author of the spy series Alex Rider (Walker Books), will help choose the winners. Children aged 8-14 can apply online to become CBBC Intelligence Officers as part of... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony horowitz #blue peter


Harry Potter's World Like You've Never Seen It Before: Illustrated

Publishers Scholastic and Bloomsbury are re-releasing the series with full-color illustrations.Between author J.K. Rowling's fan hub experience Pottermore and a slew of fans bringing elements of Harry Potter's world to life (Marauder's Map, a seven-book saga in one), the boy who lived lives on,... Continue reading at Fast Company

[ Fast Company | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #publishers scholastic


James Patterson donates funds for first World Book Day Award (+video)

Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #receive funds


Simon & Schuster Enters the World of Paid Online Video

Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video platform


Why British publishers don’t sweat new US competition

Buzzfeed, HuffPo, Mashable and Vice have all set up in the U.K. Agencies weigh in on their collective impact. The post Why British publishers don’t sweat new US competition appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #competition appeared


James Patterson donates funds for first World Book Day Award

Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #receive funds


Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks


Take a look at the world that was when Hayhow started in 1987

For the Kansas City Business Journal, 1987 is a significant year: It's when Publisher Joyce Hayhow joined the team. Hayhow has been publisher for 23 years, leading the newsgathering operation on a remarkable journey. Friday marks her last day, as she enters a new phase — retirement. RELATED:... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-01-10 00:00:00 UTC ]
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The Worldly Magic of Hugo Pratt's ‘Corto Maltese’

PW interviews IDW/EuroComics editor Dean Mullaney and translator Simone Castaldi about 'Under the Sign of Capricorn,' the first of twelve projected reprint volumes of Hugo Pratt's beloved Corto Maltese series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek

[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun


Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #display ads #hiring writers #news articles #blog posts


Guinness World Records is the Christmas Number One

Guinness World Records 2015 (GWR) is the UK's official Christmas number one. In the seven days ending 20th December, the annual tome of record-breaking achievements from across the globe sold 58,477 copies, a volume rise of nearly 12% week to week. This is the first time in over a decade that... Continue reading at The Bookseller

[ The Bookseller | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas number #60th anniversary


Ex-News of the World journalists given go ahead to sue for unfair dismissal

Neville Thurlbeck and James Weatherup get green light from employment tribunals to take action against News Group NewspapersTwo former News of the World journalists who were jailed for hacking the phones of politicians and celebrities have been given the go ahead to sue Rupert Murdoch’s... Continue reading at The Guardian

[ The Guardian | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green light


Edicola: Bringing New Chilean and Italian Authors to the World

Founded in 2012, Chile's Edicola publishes new Chilean and Italian authors in Spanish, Italian, and English in both print and ebook formats. The post Edicola: Bringing New Chilean and Italian Authors to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #italian authors #ebook formats


FBF partners with World Cookbook Fair

Frankfurt Book Fair and the World Cookbook Fair have entered into a long term agreement to work together to bring publishers and authors in the culinary sector to Frankfurt in 2015. Juergen Boos, director of FBF, and Edouard Cointreau, vice president of the World Cookbook Fair, signed the... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #culinary sector #juergen boos #edouard cointreau #vice president


Frankfurt Book Fair Partners with World Cookbook Fair

The Frankfurt Book Fair and the World Cookbook Fair have partnered to strengthen the international culinary and wine publishing community starting in 2015. The post Frankfurt Book Fair Partners with World Cookbook Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-15 00:00:00 UTC ]
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