How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'

[ Digiday | 2022-11-16 15:33:50 UTC ]
News tagged with: #senior director #product management #holiday season #google partnered #digital content

Other Publishing stories related to: 'How brands are keeping audiences engaged in a competitive content world'


World Cookbook Fair Coming to Frankfurt 2015

In 2015, the Frankfurt Book Fair will be staging The World Cookbook Fair, which promises to, according to the Frankfurt Book Fair, "bring the very best publishers and authors of the culinary sector." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #culinary sector


As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract audiences #big feature


Senate's 'torture report' will be published as a paperback aimed at a wide audience

Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #torture report #wide audience #melville house #interrogation program #paperback format


Woven Digital Raises $18 Million to Keep Pace With BuzzFeed, Vox, Vice

Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #publishing tools


What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #give users #active role


Zoella keeps top spot in Christmas-fuelled charts

YouTube star Zoe Sugg, aka Zoella, shrugged off a mild ghostwriting controversy to retain the top spot of the UK Official Top 50 for the second straight week, with her Young Adult novel Girl Online (Penguin) becoming 2014's fastest selling book. Continue reading at The Bookseller

[ The Bookseller | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aka zoella #straight week #young adult


BBC and Booktrust launch teen story competition

Booktrust and the BBC have launched a short story competition for teenagers. The ‘BBC Young Writers’ Award with Booktrust’ is for teen writers (aged 14-18) of short stories, on any topic, of up to a 1,000 words. Continue reading at The Bookseller

[ The Bookseller | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories


Squirl Creates Portal Between Literary, Real Worlds

Squirl, a Houston-based start-up company, plans to roll out, this month, the beta version of a location-based app intended to provide a high-tech portal between imaginary landscapes and their real world inspirations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beta version


Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verizon wireless #conde nast #late october #net neutrality #twitter handle


Poetry and Booker winner for World Book Night 2015

Poetry, Young Adult titles and a Booker Prize winning author feature on the list of books to be given away during World Book Night 2015. Special editions of the 20 titles will all be given away by thousands of volunteers, who can now begin applying to take part in the annual event on 23rd April... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booker winner #special editions #annual event #23rd april


Russell Brand: 'schools without libraries are a disgrace'

Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand #author told


Content Discovery: Quality Vs. Quantity

As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content discovery #page views


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


Caravéo launches writing competition at Skylark

Amber Caravéo, former editorial director at Orion Children’s Books, is launching a competition for unpublished writers at her new agency, with judges from Puffin, Orion and Macmillan Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion children #unpublished writers #macmillan children


Kinew Named New Host of Canada Reads Competition

Wab Kinew will be the new host of the Canadian Broadcasting Corporation’s annual battle-of-the-books competition, Canada Reads, replacing Jian Ghomeshi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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HarperCollins to Provide Content for JetBlue

HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide content #harpercollins publishers


William Shatner explores new worlds of self-publishing and Kickstarter

Star Trek’s Captain Kirk turns to crowd-funding to finance new book on how to reinvent yourself after 50He has battled the Klingons and boldly gone where no man has gone before as Captain James T Kirk of the USS Enterprise, but now William Shatner is taking on a new mission: conquering the world... Continue reading at The Guardian

[ The Guardian | 2014-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star trek


Harlequin acquires World War II trilogy

Harlequin’s Mira imprint has acquired three novels in the Daisy's War trilogy, set against the backdrop of World War II. The saga, by Merryn Allingham, charts the fortunes of working class Londoner Daisy Driscoll during the 1939-45 war period. Commissioning editor Sally Williamson bought world... Continue reading at The Bookseller

[ The Bookseller | 2014-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mira imprint #trilogy directly


Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #book nerds


New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #larger trend