Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways […] Continue reading at 'Digiday'
[ Digiday | 2022-11-16 15:33:50 UTC ]
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The 9-day New Delhi World Book Fair drew more than 1,100 exhibitors and a million visitors to buy books at what has become one of Asia's key book fairs. The post New Delhi World Book Fair Reaches One Million Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-24 00:00:00 UTC ]
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Floris Books has shortlisted 12 cover designs for this year’s Kelpies Design & Illustration prize. For this year’s award, the Edinburgh-based publisher asked entrants to create a new front cover for The Hill of the Red Fox, an adventure story by Allan Campbell McLean, first published in... Continue reading at The Bookseller
[ The Bookseller | 2015-02-24 00:00:00 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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David McConochie has won the fifth annual Book Illustration Competition, beating nearly 400 other entries. The Book Illustration Competition is a partnership between The Folio Society and the House of Illustration gallery in London. McConochie was presented with his prize, a commission worth... Continue reading at The Bookseller
[ The Bookseller | 2015-02-24 00:00:00 UTC ]
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The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-19 00:00:00 UTC ]
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Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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'The Swords Of Glass' by by Sylviane Corgiat and Laura Zuccheri tells a story of a girl's quest for vengeance in an ecologically-influenced fantasy world captured by Zuccheri's award-winning art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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'The Sword Of Glass' by by Sylviane Corgiat and Laura Zuccheri tells a story of a girl's quest for vengeance in an ecologically-influenced fantasy world captured by Zuccheri's award-winning art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
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After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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We Love Books! is an exhibit within the second edition of the inspiring Graphic Arts Festival taking place in Paris until March 4th. The post Paris Exhibit Praises the World of Book Covers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-30 00:00:00 UTC ]
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Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Bloomsbury has launched a competition for schools to win a workshop with Harry Potter jacket illustrator Jonny Duddle as part of Harry Potter Book Night, which will take place on the 5th February. To win the workshop, pupils must design a new "chocolate frog" card. The cards, which feature... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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I buy a lot of stuff from Amazon. Chances are you do, too.I used to feel pretty good about the e-tailer. Now, increasingly, I feel a little dirty every time I patronize it.For one thing, its nearly yearlong price-setting war with Hachette -- which quietly wrapped up in December with Amazon more... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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Elena Lappin's Pushkin Press imprint ONE, which publishes one "exceptional" fiction or non-fiction title per season, has done its first world rights deal for a debut novel by 32-year-old American writer Ted McDermott Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-26 00:00:00 UTC ]
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For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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