How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the end of the day. This trend is reflected across streaming […] Continue reading at 'Digiday'

[ Digiday | 2023-12-14 15:56:06 UTC ]
News tagged with: #video content #associate director #digital media

Other Publishing stories related to: 'How brands are combining audio and video formats to boost digital campaign success'


B&N Puts Focus on Digital [Voices]

Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #latest chapter


B&N Puts Focus on Digital

Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #latest chapter


AP Watt's King attacks 25% digital royalty rate

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 12:58 A P Watt chairman Caradoc King has become the latest agent to attack the 25% royalty rate on ebooks, with agency pricing and piracy also among topics under discussion at today's Westminster Media Forum. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ap watt #agency pricing


Campaigners seek answer from Ed

Written By: Benedicte Page Publication Date: Wed, 18/05/2011 - 08:40 Lewisham library campaigners are preparing to lobby the Department for Culture, Media and Sport in Whitehall at noon today (18th May), after a formal demand for government intervention over the borough's plans for the service... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this |


Number of US physical books printed increases despite digital

Written By: Philip Jones Publication Date: Wed, 18/05/2011 - 15:57 Traditional US print book output in 2010 increased 5% in 2010, despite the huge growth in ebooks, though there was a continuing fall in the number of fiction titles published. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge growth


Coalition must implement Digital Economy Act - Bristow

Written By: Graeme Neill Publication Date: Mon, 16/05/2011 - 09:55 The coalition government must implement the Digital Economy Act in order to safeguard intellectual property (IP), the president of the Publishers Association has said. Implementation of the act, which was approved last year,... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coalition government #publishers association #legal challenge #court ruling


Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer habits


Reader’s Digest Revenue, EBITDA Fall Double Digits in First Quarter 2011

The Reader’s Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results


Connecting the Dots on Facebook’s Smear Campaign

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions. Like, “Who at... Continue reading at AdWeek

[ AdWeek | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #googles head #silicon valley #focus attention


Reader’s Digest Announces Third Digital Exec Hire Since 2008

Reader’s Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Reader’s Digest, Goldenberg will oversee digital operations and continue to push forward the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg lp #readers digest #managing editor #operations director


Brent library campaigners ask for £5 donations

Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 16:12 Campaigners in Brent are asking members of the public to donate £5 apiece to fund the legal action over the council's library closures. The campaigners say they need £30,000 to take their case for a judicial review to the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal action #library closures #judicial review #high court #zadie smith


Puffin unveils design winner with digital edge

Written By: Caroline Horn Publication Date: Wed, 11/05/2011 - 07:25 Authors and illustrators with technology skills will have an "undoubted advantage" in the emerging digital market, said Puffin as the winner of its inaugural Digital Prize was announced. The winner, announced on Tuesday 10th... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edge #working full-time


Publishers must change "radically' in digital age - Johnson

Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this |


Digital sales could be 15% of total next year - Hudson

Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #trade publishers #enhanced ebook #sit back


Think short-term to stay ahead of digital change, publishers told

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers told #stay ahead #digital change #digital publishing


Shift to digital will hit revenue, says Barnsley

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria barnsley


Random rushes Bin Laden digital exclusive

Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 08:51 Random House is publishing its first "instant ebook exclusive" with William Heinemann's rapid response to the death of Al Qaeda leader Osama Bin Laden. Beyond Bin Laden: The Future of Terror will be published tomorrow... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william heinemann #bin laden #audio download #canada rights #random house


Media Decoder: Random House Buys Digital Agency

Random House has acquired Smashing Ideas, a digital media agency, in an effort to strengthen its digital publishing side, the publisher said on Thursday. Continue reading at The New York Times

[ The New York Times | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #random house


Random House buys digital agency Smashing Ideas

Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #digital offerings #made public


E-Book Boom Boosts Simon & Schuster [MediaMemo]

All of those Amazon Kindle sales -- and, presumably, sales of competitive ebook readers from Barnes & Noble and Apple -- have made an impact at publisher Simon & Schuster. The CBS unit says Q1 digital sales doubled over the previous year, and now represent 18 percent of the company's the... Continue reading at AllThingsD

[ AllThingsD | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #apple -- #higher margin #$7 million