How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came courtesy of DCX Growth Accelerator, a Brooklyn-based agency that's known for projects like... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-19 20:06:41 UTC ]

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Amazon, that upstart online bookstore, turns 25 (Photos)

Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-08 10:53:45 UTC ]
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(PHOTOS) Amazon, that upstart online bookstore, turns 25: A history in photos

Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-08 10:00:00 UTC ]
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My Bookish Upbringing

EVERY YEAR, IT SEEMS, we receive a new diagnosis regarding the viability of books in the digital age: print is dead, print is back, the bookstore is dead, bookstores are back. The nostalgia for and anxiety about print is often reactive, hinting at other anxieties about feeling lonely and... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-07-06 19:00:22 UTC ]
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Amazon, that upstart online bookstore, turns 25 (Photos)

Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-05 17:38:09 UTC ]
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10 Romantic Books I Got from The Ripped Bodice Bookstore

A Rioter not only got to visit the romance bookstore of her dreams, L.A.'s The Ripped Bodice, but also got a slew of recommendations from a co-owner! Continue reading at Book Riot

[ Book Riot | 2019-07-02 10:36:13 UTC ]
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Madison Bookstore Launches #BookstoresAgainstBorders Fundraiser

A Wisconsin indie has launched a fundraising campaign to benefit for RAICES, an organization that aids immigrants detained at the U.S. border. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
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Things to Do While You Wait for Netflix’s Sarah Dessen Adaptations

What to do while you wait for Netflix’s Sarah Dessen Adaptations: Obviously, get thee to a bookstore and read her ... Continue reading at Book Riot

[ Book Riot | 2019-06-29 10:31:00 UTC ]
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This dying bookstore has a proposal for NYC: Just treat us like you treated Amazon

Book Culture, based in the same Queens neighborhood where Amazon wanted to set up shop, says it will be forced to close if the city or state doesn’t offer assistance. In New York City’s Long Island City neighborhood, down the road from where Amazon tried (and failed) to build a “second... Continue reading at Fast Company

[ Fast Company | 2019-06-26 15:56:45 UTC ]
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A Mueller Report graphic novel will be released by San Diego publisher

Special Counsel Robert S. Mueller III’s report on Russian interference in the 2016 U.S. presidential election has become something of a publishing phenomenon, with several book versions of the report flying off bookstore shelves. Now a San Diego publisher is planning to release a version of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-24 19:00:00 UTC ]
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What Happens After Amazon’s Domination Is Complete? Its Bookstore Offers Clues

Popular novels, technical tomes and self-published books are pirated and sold on Amazon. That may actually be helping the company extend its grip on the book business. Continue reading at The New York Times

[ The New York Times | 2019-06-23 21:06:40 UTC ]
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REI shelves catalog for print magazine

No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age

[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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Strand Bookstore landmarked over owner's objections

The building that's home to the famous Strand Bookstore in the East Village was designated a city landmark Tuesday despite warnings from the property's and store's owner that the status could... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-12 12:57:30 UTC ]
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Strand Bookstore granted landmark status over owner’s objections

The pilot killed when his helicopter of a Midtown skyscraper in rain and fog radioed that he was lost and trying to get back to the heliport but couldn't find it, an official briefed on the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-12 11:09:48 UTC ]
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Rejecting Objections, NYC Landmarks the Strand

The New York City Landmarks Preservation Commission voted to landmark 826 Broadway, the building that houses the Strand Bookstore—a decision the owner says will be costly to the store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Bauer Media to Pursue Alternatives to Traditional Newsstand Supply Chain

The publisher of the two top-selling magazines on American newsstands has initiated a process aimed at exploring alternatives outside of the traditional magazine-retail supply chain, which has become dominated by two major wholesalers following years of decline and consolidation. Bauer Media... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-11 20:01:50 UTC ]
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'Don’t let the fox in the coop'; Daunt warns against Amazon’s dominance

Waterstones boss James Daunt has warned the Scottish book industry against the growing dominance of Amazon, saying that if the retail giant ever implemented print book subscriptions it would make working in the books business “frankly intolerable”. Continue reading at The Bookseller

[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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Amazon hits back at claims it is to blame for falling author earnings

Retailer insists Authors Guild report that criticised the online giant for contributing to tumbling writers’ incomes used flawed figures, but Guild stands by findingsAmazon has called the conclusions of a recent report into US author earnings flawed, after the Authors Guild suggested that the... Continue reading at The Guardian

[ The Guardian | 2019-01-16 00:00:00 UTC ]
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We’re all ears for audiobooks – and here are some of the best

Sales have doubled in the past five years, with commuters and men aged 25 to 44 accounting for the bulk of purchases. But many of us are unable to finish them – so here are a few you won’t give up onNo longer just the greatest invention for bathtub readers, the audiobook is, according to new... Continue reading at The Guardian

[ The Guardian | 2018-04-09 00:00:00 UTC ]
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Prime members will find another perk in Amazon's newest bookstore (Photos)

Amazon may have spent the past two decades pulling bookstore shoppers to its business online, but with a new storefront in California's East Bay, the retail giant is hoping to lure them back to a brick-and-mortar store. Amazon Books is in the final stages of preparing for its opening tomorrow... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-11-02 00:00:00 UTC ]
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Scholars Highlight Hobby Lobby Owners' Path From Retail Giant to Bible Curators

In their new book, Biblical scholars Candida Moss and Joel Baden examine the Green family’s collection of antiquities planned for their $500 million Museum of the Bible, and question how the Hobby Lobby owners might be able to control the conversation about the Bible through it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-25 00:00:00 UTC ]
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