How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-05 00:00:00 UTC ]
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Pearson Sales Rise But Sees Lower Half-Year Profit

LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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Stanfords partners with travel companies

Stanfords Travel Bookshop is partnering with travel agents and other companies in a bid to become... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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New Reports Chart the Rise of E-books

Two new reports released in the past 10 days document the ebook market’s rapid growth in the U.S. and the U.K., and suggest that a significant global spike is close at hand. Among the major takeaways from the “Bowker Market Research Global eBook Monitor” or GeM, study, ebooks are beginning to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #rapid growth #major takeaways #latest survey


Pew Report: E-reading on the rise

About a fifth of American adults have read an ebook in the past year, a figure likely helped along by the recent holiday surge in the sale of tablet and e-reader devices, according to a report from the Pew Internet and American Life Project. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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Earnings, Margins Rise at Random

Although worldwide sales at Random House fell 4.3% in 2011, the company posted its highest earnings and operating margins in at least five years. EBIT (earnings before interest and taxes) rose 6.9%, to 185 million euros, with an operating margin of 10.6%, a full percentage point higher than... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #company posted #operating margins #operating margin #cost cutting #negative impact #foreign exchange


Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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French booksellers cautiously optimistic over VAT rise

French booksellers are cautiously optimistic that their margins will not be squeezed when VAT on... Continue reading at The Bookseller

[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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Northstar Travel On the Block

Northstar Travel Media, the private equity-backed publisher of some of the industry’s best known travel-related brands, is up for sale and gauging interest from prospective buyers, several sources confirmed this week. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
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Duhigg to succeed Field as DK global c.e.o.

Deputy c.e.o. of DK, John Duhigg, is to succeed Peter Field as global c.e.o. of DK at the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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Pearson sees digital profits rise

Educational publisher and FT owner, Pearson reports a rise in profits thanks to improved digital sales and growth in emerging markets. Continue reading at BBC News

[ BBC News | 2012-02-27 00:00:00 UTC ]
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Lindles: Jeremy Lin, Amazon Kindle, And The Rise Of Insta-Authors

Jeremy Lin has inspired a lot of rabid fans, magazine features, and six-figure book deal offers. But he's also fueled a new breed of lightning-fast ebook authors. Alan Goldsher, author of "Linsanity: The Improbable Rise of Jeremy Lin," is one of the fastest (and slickest). In the days before... Continue reading at Fast Company

[ Fast Company | 2012-02-23 00:00:00 UTC ]
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Profits Rise Again at Simon & Schuster

Since ebooks first became a meaningful part of a publisher’s business in 2009, results at Simon & Schuster have followed a familiar pattern—a decline in revenue but an increase in earnings. Between 2009 and 2011, total sales at S&S dipped 0.7%, but adjusted operating income has jumped... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue falling #operating margins #profits rise #simon schuster #total sales #$100 million


ALM Relaunches Better Buildings Brand with a National Supplement

ALM is resurrecting its Better Buildings brand, a tri-state area building management magazine which debuted in 1981 and shuttered in the mid 1990s, with the launch of a national, quarterly supplement of the same name, to be distributed along with its Real Estate Forum magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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AA acquires narrative travel from Dan Kieran

AA Publishing is continuing to acquire narrative travel titles, scooping The Idle Traveller by... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan kieran #aa publishing #idle traveller


S&S buys three novels from 'global' Desai

Simon & Schuster is to publish two new novels by Kishwar Desai, along with a re-release of... Continue reading at The Bookseller

[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Printed book sales fall as Christmas digital sales rise

Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Phoenix comic to rise in January 2012

The Phoenix story comic, which launches on 7th January 2012, will be distributed nationally by... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Baking brothers rise to the occasion for Headline

Headline has bought world rights to cookery book The Fabulous Baker Brothers. Deputy publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Jobs Bio a Global Hit: International Bestsellers December 2011

A few days after Amazon announced that the Steve Jobs biography was its top-selling book of 2011 (combined print and ebook sales), the book debuted on bestseller charts around the world, including the three countries highlighted this month. Steve Jobs was #3 in France and the Netherlands, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon announced #top-selling book #ebook sales #bestseller charts #steve jobs #nonfiction list


BBC Short Story Award to accept global entries in 2012

The BBC's award for short fiction is to turn international for one year to celebrate the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short fiction