Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. "She grabbed my hand and pulled me forward," Osmann told Adweek. "I took one photo, and then we published it—that's how we started doing this." #Followmeto's first photo Instagram: muradosmann The picture sparked the #Followmeto Instagram project, with Murad capturing similarly styled photos of his now wife in exotic and breathtaking locations around the world since the pair loves to travel. Five years after uploading the first photo, Murad counts 4.3 million Instagram followers while Nataly Osmann's account has another 1 million. And users inspired by the project have uploaded more than 337,000 photos on Instagram with the #Followmeto hashtag. Osmann credits Instagram's explosive growth in part for the account's initial success but also said he recognized an opportunity early on to turn his passion project into a legitimate travel business. "When our project gained all this popularity, the audience for Instagram just boomed," he said. "At the same time, you can say the same about the whole blogging platform. Five years ago, the bloggers and this whole industry... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-05 00:00:00 UTC ]
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Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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#google play
The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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HarperCollins has set up a global publishing programme, HarperCollins 360, which aims to make... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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The May sunshine led to a 3.4% total sales increase last month, according to the British Retail... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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Erika Leonard laughs a lot, a deep wheezy chortle. And why wouldn't she? Leonard, a 49-year-old overnight publishing sensation, is laughing all the way to the bank. In the past few months the former TV executive has had her first novel, Fifty Shades of Grey, dominate the New York Times... Continue reading at Stuff
[ Stuff | 2012-05-14 00:00:00 UTC ]
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It might not have had as many lives as your average cat, but Weinstein Books has gone through more than a few reincarnations. The publishing unit tied to Bob and Harvey Weinstein was unveiled in 2001, when the independent film-producing brothers were intent on creating a mini–media empire,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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Random House parent company Bertelsmann has reported an increase in revenues in its first quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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LS Travel Retail UK & Ireland has opened a new UK shop at London's Cannon Street Station... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Haymarket Books, the book publishing arm of Chicago’s progressive Center for Economic Research and Social Change, has enjoyed a 43% spike in sales this year, driven by a hot title and the Occupy movement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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Stanfords Travel Bookshop is partnering with travel agents and other companies in a bid to become... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Two new reports released in the past 10 days document the ebook market’s rapid growth in the U.S. and the U.K., and suggest that a significant global spike is close at hand. Among the major takeaways from the “Bowker Market Research Global eBook Monitor” or GeM, study, ebooks are beginning to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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About a fifth of American adults have read an ebook in the past year, a figure likely helped along by the recent holiday surge in the sale of tablet and e-reader devices, according to a report from the Pew Internet and American Life Project. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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