Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Key high street retailers, printing companies and publishers are enacting changes in their supply chains to reduce their carbon footprint, delegates at the The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 08:54:37 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Elsevier's Rachel Martin has been appointed chair of Book Industry Communication's (BIC) recently created Green Supply Chain Committee, as it launches a new work plan to make the supply chain greener and more sustainable. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 09:51:00 UTC ]
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The supply chain issues the industry is facing this holiday season and beyond were years in the making and while there are no quick fixes there are steps that can be taken, speakers at the webinar “Publishing Industry Supply Chain Challenges and Opportunities,” said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Shortages of truck drivers and trailers, congestion at ports, and escalating transportation costs have put more pressure on the supply chain than any time in recent memory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Truck driver shortages, widespread port congestion, and skyrocketing container costs are among the biggest challenges facing the book industry supply chain for the rest of the year and into 2022, panelists on a July 6 BISG webinar looking at freight and shipping issues agreed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
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The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian
[ The Guardian | 2020-11-11 18:02:04 UTC ]
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Sarah Hanson-Young secures inquiry after the popularity of Kevin Rudd’s petition for a royal commission into News CorpThe former prime ministers Kevin Rudd and Malcolm Turnbull will be called to give evidence at a Senate inquiry into media diversity that will examine the dominance of News Corp... Continue reading at The Guardian
[ The Guardian | 2020-11-11 08:24:08 UTC ]
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