How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and president of supply... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-29 21:03:28 UTC ]
News tagged with: #digital media

Other Publishing stories related to: 'How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up'


Books in the Media: Dolphin Junction by Mick Herron sails into the top spot

Dolphin Junction by Mick Herron (John Murray) was the most reviewed fiction book this week as it was mentioned in the Guardian, New York Times, Telegraph and Times. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 12:03:32 UTC ]
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HarperCollins marks 'five days of giving' this Christmas

HarperCollins is participating in "five days of giving" this week, to highlight the charities and causes it is supporting this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2021-12-15 14:56:31 UTC ]
More news stories like this | News stories tagged with: #harpercollins marks #harpercollins


‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-15 05:01:00 UTC ]
More news stories like this | News stories tagged with: #vox media #combined company #digital publisher


What Happens When I Don’t Understand My Own Novel?

A student of mine was writing a memoir about being in an abusive marriage. She’d divorced her husband in middle age and returned to college, and her prose was stark and beautiful. After a few months, however, her classmates grew restless. “He was horrible,” they said. “A bullying jerk.” Still,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-13 09:51:42 UTC ]
More news stories like this | News stories tagged with: #middle age #memoir


Books in the Media: The Books of Jacob by Olga Tokarczuk is the pick of the bunch

https://www.newstatesman.com/culture/books/2021/12/olga-tokarczuks-the-books-of-jacob-an-epic-that-sinks-under-the-weight-of-factsThis week in fiction, The Books of Jacob by Olga Tokarczuk (Fitzcarraldo) continued to be covered in the newspapers, picking up mentions in the Telegraph and New... Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 02:10:37 UTC ]
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Harris joins HoZ as social media executive

Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller

[ The Bookseller | 2021-12-08 06:17:20 UTC ]
More news stories like this | News stories tagged with: #join head


Books in the Media: newspapers reveal their best books of the year

In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller

[ The Bookseller | 2021-12-07 01:26:05 UTC ]
More news stories like this | News stories tagged with: #including theguardian #daily mail #evening standard #book of the year


What on Earth Books launches digital collection

Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller

[ The Bookseller | 2021-12-06 09:06:53 UTC ]
More news stories like this | News stories tagged with: #non-fiction children #earth books #digital book


Kathleen Stock: ‘On social media, the important thing is to show your tribe that you have the right morals’

Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian

[ The Guardian | 2021-12-05 10:00:51 UTC ]
More news stories like this | News stories tagged with: #important thing #make sense #bookseller


Amazon begins $500 million media review for Audible

Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age

[ Advertising Age | 2021-12-02 14:44:34 UTC ]
More news stories like this | News stories tagged with: #audiobook


Zestworld Will Give Comic Book Creators a Greater Stake

Zestworld, which counts Alexis Ohanian as a supporter, will allow comic book writers and artists to present new work and reap the benefits. Continue reading at The New York Times

[ The New York Times | 2021-11-29 14:30:05 UTC ]
More news stories like this | News stories tagged with: #comic book


Sode and Antrobus among 17 Black British poets in new digital collection

Yomi Sode, Raymond Antrobus and Victoria Adukwei Bulley are among 17 contemporary Black British poets recording their poems for a new collection by the Poetry Archive and Obsidian Foundation. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 19:40:50 UTC ]
More news stories like this | News stories tagged with: #digital collection #yomi sode


Yinka… are you ready for media?

In her series of columns Lizzie Damilola Blackburn, debut author of Yinka, Where is Your Huzband? (Viking), reveals all about the reality behind the dream of being published. Continue reading at The Bookseller

[ The Bookseller | 2021-11-24 18:40:43 UTC ]
More news stories like this | News stories tagged with: #debut author


Books in the Media: The Every by Dave Eggers hits the spot

The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-22 14:18:03 UTC ]
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Open Road Integrated Media Shows No Signs of Slowing Down

Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Don’t give up on the audio experiment

Wow. What an amazing week it has been in the world of audio publishing! First, Spotify bought Findaway, then just as we were all making sense of that news, Storytel acquired Audiobooks.com. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 13:36:52 UTC ]
More news stories like this | News stories tagged with: #audio publishing #making sense


Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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Alex Wheatle | "I hope young people understand why people were transported to the Caribbean"

The Caribbean continues to inspire Alex Wheatle, who returns to this setting in his latest novel, which is about an irrepressible female pirate. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 17:39:56 UTC ]
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Books in the Media: Claire Tomalin's The Young H G Wells strikes a chord

The Young H G Wells by Claire Tomalin (Viking) was the most reviewed book this week.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:00:51 UTC ]
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Trade Segments Had Double-Digit Gains in August

The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #trade segments #double-digit gains #adult category #report results #trade publishing