With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
News tagged with:
#younger users
#short period
#feature articles
#cable network
#average age
#editorial tone
By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#real secret
#publishing success
Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive editions
#original essay
#julian barnes
Science fiction publisher Tor UK has announced it will stop using the technology that restricts copying from all of its ebooks, in a possible precedent for the industry. Continue reading at PC World
[ PC World | 2012-04-30 00:00:00 UTC ]
More news stories like this |
The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution. Take the ongoing and complicated spat between Apple and the Justice Department over the agency pricing model and alleged collusion... Continue reading at Fast Company
[ Fast Company | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rich media
#tablet screens
#kit eaton
#fast company
Cambridge University Press’ Education publishing arm has been renamed International... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
More news stories like this |
Schools and libraries specialist Raintree is launching into India with locally produced books... Continue reading at The Bookseller
[ The Bookseller | 2012-04-23 00:00:00 UTC ]
More news stories like this |
Last week, the Department of Justice filed a lawsuit against Apple and five publishers for allegedly colluding on ebook prices, and class-actions suits in the U.S. continue. Three Canadian law firms are filing class-action suits against as well ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allegedly colluding
Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scientific publishing
Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lbf told
Kobo will launch its self-publishing platform this quarter and plans on expanding to “a... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing platform
An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times
[ The New York Times | 2012-04-17 00:00:00 UTC ]
More news stories like this |
In February, the Educational Development Corporation said it would remove all its titles from Amazon, more evidence of the tumult over who gets to decide how much a book costs. Continue reading at The New York Times
[ The New York Times | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book pricing
Book production company Imago is to launch a new digital consultancy tasked with helping... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this |
Alleged collusion aside, the publishing industry's agency pricing model may actually protect the long-term interests of everyone in the ebook value chain. Continue reading at AllThingsD
[ AllThingsD | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book argument
#alleged collusion
#publishing industry
Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
#double-digit drops
Works that will be available for perusal will include Gutenberg's Bible, believed to be the first text ever printed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bodleian libraries
Three of the five book publishers sued Wednesday by the Department of Justice quickly agree to scrap their deal with Apple and claim no wrong-doing. Continue reading at PC World
[ PC World | 2012-04-12 00:00:00 UTC ]
More news stories like this |
Apple's Steve Jobs played a key role in a price-fixing plan with five ebook publishers, federal and state officials say in antitrust lawsuits.WASHINGTON — Former Apple Inc. Chief Executive Steve Jobs was a key player in a conspiracy with five major book publishers to drive up the price of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#price fixing
#key role
#ebook publishers
#state officials
#antitrust lawsuits
#key player
#digital books
The U.S. Department of Justice's antitrust lawsuit against Apple and five book publishers over alleged ebook price fixing means that the publishers have to... Continue reading at PC World
[ PC World | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#antitrust case
#antitrust lawsuit
Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook pricing