With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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Hybrid author Hugh Howey previews his CONTEC seminar at the Frankfurt Book Fair by offering his hard won views on self vs. traditional publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek
[ AdWeek | 2013-09-09 00:00:00 UTC ]
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Carlton Books is to publish a book chronology of Bruce Springsteen’s 17 studio albums to... Continue reading at The Bookseller
[ The Bookseller | 2013-09-06 00:00:00 UTC ]
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Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
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The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will publish a book in April 2014, on the event's anniversary.The wounded man in one of the most memorable photos of the aftermath of the Boston Marathon bombing, Jeff Bauman, will... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-04 00:00:00 UTC ]
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E-book and print-on-demand publisher Andrews UK Ltd has set up a traditional publishing imprint... Continue reading at The Bookseller
[ The Bookseller | 2013-09-04 00:00:00 UTC ]
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This month's “starred” reviews of self-published books include a collection of spiritualist lectures, an examination of the Andean Q’ero faith and a pair of compelling novels. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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Ongoing political uncertainty has resulted in a depressed local book market leading Egyptian to look elsewhere in the Arab world and further abroad to bolster business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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Offering unlimited television shows and music for a flat monthly fee has worked for Netflix Inc. and Spotify AB. Will it work in the book industry? Continue reading at AllThingsD
[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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Bloomsbury has acquired legal publisher Hart Publishing for £6.5m. The addition of Hart... Continue reading at The Bookseller
[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive
[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company
[ Fast Company | 2013-08-30 00:00:00 UTC ]
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Almost everybody reported increased sales to China, and no one had failed to note (and welcome) the changes within the Chinese reading and publishing community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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In a ceremony at the 2013 Beijing International Book Fair, Guinness World Records (GWR) and China’s Foreign Language Teaching and Research Publishing (FLTRP) signed an agreement for the publication of the 2014 Chinese-language edition of the Guinness World Records annual book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Both readers and writers in Mexico have a reason to rejoice today, as Amazon has just launched the Kindle Store and Kindle Direct Publishing in their country. The ebookstore will feature over 70,000 Spanish-language titles, as well as ebooks in indigenous tongues like Nahuatl. To help fill up... Continue reading at Engadget
[ Engadget | 2013-08-29 00:00:00 UTC ]
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Lincolnshire county council's plans for its library network have been criticised in the... Continue reading at The Bookseller
[ The Bookseller | 2013-08-22 00:00:00 UTC ]
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From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
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The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World
[ BBC World | 2013-08-21 00:00:00 UTC ]
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Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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