General Motors has been in business for more than a century, but in its 112 years, the company has never faced such challenges as it does in today's rapidly electrifying and automating industry. The assembly line jobs from Detroit's heyday have been replaced by legions of automated industrial arms, almost as quickly as the era of internal combustion engines has been supplanted by EVs. Since 2014, it's been Mary Barra's job as CEO of GM to help guide America's largest automaker into the 21st century. In Charging Ahead: GM, Mary Barra, and the Reinvention of an American Icon, author and Bloomberg automotive journalist, David Welch, recounts Barra's Herculean efforts to reinvent a company that has been around since horses still pulled buggies, reimagine the brand's most iconic models and bring EVs to the masses — all while being a woman in the highest echelons of a male dominated industry. In the excerpt below, Welch examines some of GM's earliest electric initiatives, like the popular but short-lived EV1 or the loss leader Bolt, without which we likely wouldn't have many of Ultium-based vehicle offerings. HarperCollinsTaken from Charging Ahead by David Welch. Copyright © 2022 by David Welch. Used by permission of HarperCollins Leadership, a division of HarperCollins Focus, LLC. Battery-powered cars had captured the imagination of wealthy, tech-minded drivers. Tesla was the first to tap into that, becoming a hot brand in the process. Its cars began stealing customers away... Continue reading at 'Engadget'
[ Engadget | 2022-10-23 14:30:06 UTC ]
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David Fickling has achieved two nominations for the Branford Boase Award, a prize given each year... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Gillian Flynn's Gone Girl has returned to the summit of the Official UK Top 50 after a week... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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A complaint about books by the BBC's Simon Mayo and Mark Easton getting undue prominence on Richard Bacon's 5 live show is not upheld by the BBC Trust. Continue reading at BBC News
[ BBC News | 2013-04-30 00:00:00 UTC ]
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The BBC's business editor Robert Peston describes how transcribing his late wife's final book helped him cope with grief following her death from lung cancer. Continue reading at BBC News
[ BBC News | 2013-04-30 00:00:00 UTC ]
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World Book Night is launching a monthly book club, offering reading recommendation to its... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Margaret Mahy could be posthumously honoured this year with an award now named after her. Continue reading at Stuff
[ Stuff | 2013-04-28 00:00:00 UTC ]
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“The store is my crack,” says Richard Howorth, co-owner of 34-year-old Square Books in Oxford, Miss., and former president of the American Booksellers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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The devout of all faiths adore their books. They mark their most cherished passages and pass them on to the next generation. Can the same ever be said for a digital edition? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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Amina Alaoui Hachimi from the Moroccan publishing house Yanbow Al Kitab believes the internet is a viable gateway to entice North African children to read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
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Children’s publishers’ much-discussed search for middle-grade hits is starting to hot... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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The longlist for the sixth Desmond Elliott Prize, which honours the best in debut fiction, is unveiled, with seven of the 10 novels by women. Continue reading at BBC News
[ BBC News | 2013-04-25 00:00:00 UTC ]
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World Book Night gives away 500,000 print books. Wouldn't it make good sense to extend the promotion by offering free ebooks as well? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-24 00:00:00 UTC ]
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Bloomsbury has created an ebook to mark of the 150th edition of the Wisden Cricketers'... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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A German court has ruled that digital books cannot be resold by purchasers. The German District... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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World Book Night 2013 is being marked by a free hand out of 500,000 books and hundreds of literary events around the country. Continue reading at BBC News
[ BBC News | 2013-04-23 00:00:00 UTC ]
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Givers across the country are gearing up to take part in this evening's World Book Night,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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Jingdong, China's third place commercial online bookstore, is boosting its challenge to Dangdang and Amazon's dominance by focusing on service and international titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-22 00:00:00 UTC ]
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The most surprising bestseller in international markets in March was in the Netherlands, where John Williams’s classic novel Stoner reached #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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