Hitting the Books: How Tesla engineers solved the problem of exploding EV batteries

Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver assist systems, is far from the biggest roadblock the company has navigated. As journalist Tim Higgins explains in his new book, Power Play, back in the early aughts, Tesla's engineering team had to overcome an even tougher challenge: keeping the first iterations of its EVs from randomly exploding.Knopf Doubleday - Penguin RandomhouseFrom the book POWER PLAY: Tesla, Elon Musk, and the Bet of the Century by Tim Higgins, published in the US on August 3, 2021 by Doubleday, an imprint of The Knopf Doubleday Publishing Group, a division of Penguin Random House LLC, and in the UK on August 5, 2021 by WH Allen. Copyright © 2021 by Tim Higgins.A panicked letter from LG Chem arrived at Tesla with a dire demand: Return its batteries.Just as Tesla was proving it could craft a lithium-ion battery pack on its own, the battery industry was grappling with the danger that cells posed when they were handled incorrectly. AC Propulsion had learned this the hard way months earlier, in one of an increasing number of incidents that sent shudders through the battery industry. En route from Los Angeles to Paris, a shipment of AC Propulsion’s batteries caught fire as it was being loaded onto a FedEx airplane... Continue reading at 'Engadget'

[ Engadget | 2021-08-21 15:00:52 UTC ]

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PRH's Dohle Touts Acquisitions, Worldwide Growth in Annual Letter

Penguin Random House CEO Markus Dohle’s annual letter to company employees emphasized the acquisitions the publisher has made across the publishing world this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-12 05:00:00 UTC ]
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Dohle hails 'successful' 2019 for PRH in year end letter to staff

Penguin Random House c.e.o. Markus Dohle has hailed the company's acquisitions and investments and called on the firm to leverage its "unique role in the world as a force for good", in a year end letter to staff.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-12 04:25:11 UTC ]
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Bogaards Named Deputy Publisher of Knopf and Pantheon

Paul Bogaards, longtime head of publicity at Knopf and Pantheon, has been promoted to deputy publisher of the two Penguin Random House imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-09 05:00:00 UTC ]
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PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation

Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
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PRH US donates up to 30,000 books to First Book charity in Obamas' name

Penguin Random House US will donate up to 300,000 more children’s books to First Book, the literacy charity, on behalf of former US President Barack Obama and First Lady Michelle Obama. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:39:25 UTC ]
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WaterBrook and Multnomah Announces New Publisher, More Promotions

As part of a series of promotions at WaterBrook and Multnomah, Laura Barker has been named executive v-p and publisher of the Penguin Random House imprints, effective immediately. She was previously v-p, editor-in-chief. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-04 05:00:00 UTC ]
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PRH unveils centralised rights restructure

Penguin Random House UK has moved to a centralised rights team for the adult trade business, boosting the team by two and announcing a number of senior promotions. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 19:45:37 UTC ]
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PRH US teams with London agency for Christmas campaign

London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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PRH staff to start Embassy Gardens move in April 2020

Penguin Random House has confirmed it will begin a staggered move to Embassy Gardens from April 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 17:46:33 UTC ]
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PRH expands audio team ahead of new studios at Embassy Gardens

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[ The Bookseller | 2019-11-17 18:51:12 UTC ]
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PRH joins forces with Sandhurst to publish 'inspirational book of life lessons'

Penguin Random House has joined forces with Royal Military Academy Sandhurst to publish an "inspirational book of life lessons" this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 12:52:30 UTC ]
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PRH extends Grantham Book Services site lease until 2029

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[ The Bookseller | 2019-11-06 13:00:30 UTC ]
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#Merky Books to open pop-up shop

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[ The Bookseller | 2019-11-05 17:02:51 UTC ]
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PRH to Open Western U.S. Distribution Center

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[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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#Merky Books to expand as Lindsay-Prince appointed commissioning editor

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[ The Bookseller | 2019-10-25 01:15:20 UTC ]
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PRH appoints Chantal Noel as group rights director

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[ The Bookseller | 2019-10-23 20:57:31 UTC ]
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Centenarian tale wins £20k PRH/Daily Mail First Novel Award

A novel featuring a 110-year-old character has won the £20,000 Daily Mail and Penguin Random House First Novel Competition, now in its fourth year. Continue reading at The Bookseller

[ The Bookseller | 2019-10-18 05:17:36 UTC ]
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Is There a Program for Addiction to 12-Step Programs?

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[ Literrary Hub | 2019-10-16 08:47:15 UTC ]
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Sugg and McCulloch reunite for new YA project

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[ The Bookseller | 2019-10-15 11:00:45 UTC ]
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The 2019 National Book Award Finalists are…

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[ Literrary Hub | 2019-10-08 14:40:58 UTC ]
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