More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
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#digital content
Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff
[ Stuff | 2016-11-16 00:00:00 UTC ]
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#growing concerns
#election day
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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#display ads
#audience network
#fake news
Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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#technology platforms
#display ads
#moving forward
Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
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#vice president
Penguin Random House is soft launching a new consumer and business-to-business lifestyle brand called Penguin Living. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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In the lives of many consumers, social networks have begun to replace traditional news outlets as their primary source of news, making it much more difficult for publishers who still rely on a more traditional business model to earn revenue from their stories. In its annual report on digital... Continue reading at Betanews
[ Betanews | 2016-06-16 00:00:00 UTC ]
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#digital news
#news media
#social networks
#primary source
#annual report
Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
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#news sites
#twitter followers
#trinity mirror
The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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City and regional luxury lifestyle publisher targets tech affluents with newest bimonthly title. The post Modern Luxury Media Launches New Silicon Valley Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-02 00:00:00 UTC ]
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As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Jack Kliger on board as publisher. The post Jewish News and Culture Site Tablet Debuts Print Mag appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading at Digiday
[ Digiday | 2015-11-12 00:00:00 UTC ]
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#multiple ways
#ios users
AIM Media Indiana, LLC announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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#llc ldquo
New media outlet The Canary is seeking to provide a counterpoint to mainstream journalism by creating a publishing platform for writers that pays its staff from the bottom up. Kerry-anne Mendoza, editor-in-chief of The Canary, is cal ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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#news outlet
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Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council includingTelegraph chief Murdoch MacLennan. Google ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Internet giant says funding will have ‘no strings attached’, with larger grants needing approval from a council including the Telegraph’s Murdoch MacLennanGoogle has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants... Continue reading at The Guardian
[ The Guardian | 2015-10-22 00:00:00 UTC ]
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#google announced
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Fairfax High School will be the site for a one-day basketball event on Saturday featuring top teams for the coming season. Action begins at 9:30 a.m. with El Segundo taking on Torrance. At 11 a.m., Mater Dei will play Loyola. At 12:30 p.m., it's Maranatha vs. Long Beach Poly. At 2 p.m., Fairfax... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-16 00:00:00 UTC ]
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#one-day event
#coming season
#mater dei
Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
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#traditional advertising
Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
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#news publishers
It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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#everyday life
#digital operations
#make decisions