Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Steven Swartz to Succeed Frank Bennack as CEO of Hearst Corp.

Steven Swartz was named the new CEO of Hearst Corp., succeeding Frank Bennack. This is an orderly transition at a private company that's known for its stability and buttoned-up culture. Swartz, 51, has been groomed for the role, having been named COO in 2011 and adding the title of president in... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #founding editor #respected executive #good wishes


TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Emily Rapp writes her way through grief in 'Still Point of the Turning World''

How do you live with the knowledge that your baby is dying? A radiant new memoir chronicles the nine months after a mother's worst nightmare came true.Emily Rapp is not one to sugarcoat hard truths, including the brutal diagnosis she and her husband received in January 2011 when they took their... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir chronicles #worst nightmare


David Carey Says Hearst Is No Time Inc.

That is: The magazine publisher thinks his industry can come back. Here's his plan. Continue reading at AllThingsD

[ AllThingsD | 2013-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey


Author Turns to Self-Publishing, with Help From ‘Podmates’

Brenda Peterson is one of the growing number of authors who are working on self-published projects in addition to writing books released by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author turns #growing number #traditional houses


New ‘Abstract’ Holds Lots of Data

The number of employees working at book, periodical, and music stores fell nearly 60% between 2000 and 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Agents call for licensing model shift

Basic book contracts should grant a fixed-term licence in a book rather than rights for the... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Hearst hires Microsoft's Stephen Edwards for digital role

Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week

[ Media Week | 2013-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital role


Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns


Hearst's David Carey on How People Are Still Reading Magazines. Really!

Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD

[ AllThingsD | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david carey #print isn #digital subscriptions


Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #physical books #magazine websites #digital front


Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children


Bookish.com Launches, Applies Big Data to Book Discovery

By incorporating trillions of calculations, Bookish.com, the new online bookstore financed by Hachette, Penguin and S&S, promises to apply Big Data to book discovery. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discovery


Is Licensing an Opportunity for Self-publishers and Start-ups?

Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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Amelia Bedelia Turns 50

Possibly the most successful house maid in the world, the children's book character Amelia Bedelia turns 50 on Tuesday. More than 35 million copies of the books have sold. Continue reading at ABC News

[ ABC News | 2013-01-29 00:00:00 UTC ]
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Turning Tide: As E-reading Catches On, Boys Gain on Girls

More children are going digital, according to Scholastic's latest study, and the percentage of boys reading passionately and for fun is up, while girls are down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study


Bolsover in 'significant' licensing appointment at Penguin

Penguin has appointed Susan Bolsover in the newly created role of head of licensing and consumer... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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Hearst starts publishing iPad magazines days before print editions

Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget

[ Engadget | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #print editions #bottom line #early lead #app store #early access #movie studios


Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push


When Creativity Takes A Wrong Turn: Lousy Book Covers

Aptly titled new Tumblr "Lousy Book Covers" collects the delightfully dubious achievements in jacket design. The book Spending Christmas With a Yeti is already at a marketplace disadvantage, what with that title, but then there’s the book cover. Oh boy, where to start. The real-life... Continue reading at Fast Company

[ Fast Company | 2013-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover #book covers #chip kidd #covers featured