Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other Publishing stories related to: 'Hearst turns to first-party data to look for new brand licensing categories'


Hearst to test Dr. Oz magazine next year

Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain... Continue reading at Crains New York

[ Crains New York | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #joint venture #coming months #reported earlier #york post


Barnes and Noble posts $119 million loss in Q4 2013, will partner with third party on future Nook tablets

Barnes and Noble has not had an easy go of it. The brick-and-mortar stalwart has seen its revenues and profits steeply decline as we've entered the age of the ebook. In fact, profits haven't just shrunk; they've disappeared. During the fourth quarter of fiscal year 2013, the company suffered a... Continue reading at Engadget

[ Engadget | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news #blockbuster titles #fifty shades #hunger games #nook line #foreseeable future


New and Old Mix at Licensing Expo 2013

Licensed properties originating in digital media continue to proliferate as their licensors try to emulate the success of the Angry Birds merchandise program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-22 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital space #user experience


Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Ebooks Still Lack a Category Defining Storytelling Experience

Surveying the ebook discussions at BookExpo America, it's clear that despite their popularity, ebooks still lack their own category of breakthrough storytelling experiences. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america


Steve Swartz Takes Helm at Hearst

Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating... Continue reading at AdWeek

[ AdWeek | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital studio #business information #global expansion #publishing partners


Dow Jones Turns to Tech for Future Face-Off with Bloomberg

When News Corp strikes out as a stripped-down publishing company in late June, its future fate will hinge on the performance of Dow Jones, a subsidiary that houses the flagship Wall Street Journal and a mish-mash of consumer and business products. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late june #dow jones #business products


Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher


Script Lit Turns Unused Screenplays Into e-Novellas

Looking to transform Hollywood’s pile of unproduced scripts into publishable ebooks, James West, a motion-picture industry entrepreneur, has launched Script Lit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
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Unloved books turned into artwork

A bookseller who turns unwanted books from charity shops into miniature sculpted works of art, opens a British Academy exhibition. Continue reading at BBC News

[ BBC News | 2013-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charity shops


A Peek at Hearst’s Digital Strategy

NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #digital efforts


An App That Turns Digital Reading Into A Social Activity

Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company

[ Fast Company | 2013-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social activity #social sharing


Turning over a new page

The new children's book House of Secrets was written by a first-time novelist but there are already predictions that it will be a runaway bestseller. Continue reading at Stuff

[ Stuff | 2013-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book house #runaway bestseller


Hearst Magazines appoints president of digital media

Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


Big Data and MOOCs Herald Change for Academic Publishers

This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #academic publishers #data mining


Hearst Gets its Million Digital Subscribers

Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012.   That didn’t happen, and they ended December with something like 900,000 subscri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions


Not for turning

Tom Tivnan reveals the whirlwind fortnight which took Lady Thatcher’s authorised biography... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authorised biography


Harvard University Press Turns 100

Over the course of its 100-year history, Harvard University Press in Cambridge, Mass., has had to navigate difficult times. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #100-year history


5 Tips for Self-published Authors to Maximize Rights and Licensing Deals

Hannah Sheppard, creative director at IPR License, reminds self-publishers that getting the basics right are key when pursuing international rights deals. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #licensing deals #hannah sheppard #creative director #ipr license