Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other Publishing stories related to: 'Hearst turns to first-party data to look for new brand licensing categories'


Apple iBooks Category Bestsellers, December 14, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 14, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Has the Tide Turned for Apple?

On Monday, December 15, Apple appeared before the U.S. Court of Appeals for the Second Circuit to argue that the 2013 verdict holding it liable for fixing ebook prices should be reversed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple appeared


Top 10 Articles on Rights and Licensing of 2014

In 2014, Publishing Perspectives covered rights and licensing around globe from Beijing to Serbia, from digital to self-publishing. Here are our top 10 rights articles of the year. The post Top 10 Articles on Rights and Licensing of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
More news stories like this |


Will the Apple ebook price-fixing case be turned upside down?

During an appeals court hearing on the Department of Justice's price-fixing case against Apple, some judges argued against the DOJ, asserting that Apple was simply challenging 'predatory' pricing from rival Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price-fixing case #rival amazon


Should the Young Adult Book Category Be Rebranded?

The book term 'young adult' is generally disliked by both teen readers and adult fans. But is there a better alternative? The post Should the Young Adult Book Category Be Rebranded? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young adult #teen readers #adult fans


Apple iBooks Category Bestsellers, December 7, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended December 7, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


How fusty old Hearst is becoming a modern publisher

Six ways Hearst is tackling the gritty work of becoming a modern publisher. The post How fusty old Hearst is becoming a modern publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern publisher


Hachette turns to Twitter to sell books

Hachette is selling three of its titles, including Amanda Palmer's new book 'The Art of Asking,' using buy buttons on Twitter. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #buy buttons


Parragon signs Matt Hatter licensing deal

Parragon is publishing a series of books based on the "Matt Hatter Chronicles" brand, after signing a licensing deal with Platinum Films. Under the terms of the deal, Parragon will publish colouring, sticker, activity and story books in the UK, Australia and South Africa in 2015. Continue reading at The Bookseller

[ The Bookseller | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing deal #books based #south africa


What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #give users #active role


Can Proper Licensing Help Solve Piracy Problems?

Two UK rights experts argue that physical book piracy is often due to lack of availability — so, the more content that can be licensed the better. The post Can Proper Licensing Help Solve Piracy Problems? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
More news stories like this |


Bill Gates Turns Himself Into A Lego Character To Announce His Favorite Books Of 2014

Oprah, it's time to step up your book club game.Each December, our eyeballs glaze over amid the onslaught of annual "best-of" listicles coming at us from every corner of the Internet. The best Vines! The silliest texts! The most inspiring life advice uttered by Taylor Swift!Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taylor swift


Pulitzer Prizes Expand Eligibility in Feature and Investigative Categories

The Pulitzer Prizes in journalism, which honor the work of American newspapers and news sites, have expanded eligibility for two prize categories, Investigative Reporting and Feature Writing, to include many online and print magazines, the Pulitzer P ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prizes #feature writing #news sites #investigative reporting #print magazines


Apple iBooks Category Bestsellers, November 30, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 30, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Russell Brand: 'schools without libraries are a disgrace'

Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russell brand #author told


Apple iBooks Category Bestsellers, November 23, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 23, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Licensing Hotline: November 25

Sourcebooks has secured the rights to Nickelodeon's portfolio of properties for its Put Me in the Story personalized book platform. The first two titles are 'Dora's Birthday Surprise!' and 'Happy Birthday, SpongeBob!' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #happy birthday


The State of Licensed Publishing in 2014

Executives overseeing licensed publishing programs are, like publishers in general, monitoring the impact of digital technologies on their businesses and dealing with a challenging and competitive retail landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensed publishing #digital technologies


Ladybird drops branding books ‘for boys’ or ‘for girls’

Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’Ladybird, the iconic publisher of children’s books including the classic Peter and Jane reading scheme, has vowed to remove any “boy” or “girl” labels from its books because it... Continue reading at The Guardian

[ The Guardian | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books including #books campaign #iconic publisher #classic peter


Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wasting time #principal analyst